Paris Baguette at One Holland Village is the Holland Avenue outpost of an international bakery founded in 1988 and built, in the brand's words, on "a love of bread and a passion for quality." From its Korean roots the brand has grown into a global café-bakery, and this branch brings that formula — fresh cakes, everyday loaves, pastries, sandwiches and coffee — to one of Singapore's most lived-in neighbourhood corners.
Behind the counter, the range runs from celebration-worthy whole cakes such as the Dark Choco Pistachio Cake to the much-loved Strawberry Fresh Cream Cake, alongside savouries like the Chicken Ham & Egg Tartar Sandwich and coffee from a hot Café Latte to a Milk Cream Iced Americano. A recent Korean-inspired lineup adds playful options — Spicy Gimbap Pastry Wraps, Strawberry Bingsoo Cake and chewy cream-cheese-filled Mochi Buns — while the Paran Label range covers simple, honest everyday breads, from probiotic Rustic Multiseed to high-fibre Multigrain Rye.
Practicalities are well handled too: takeaway and delivery, islandwide catering with a discount for first-time customers, gift cards, and the free PB Rewards programme that earns members 3 Baguettes per $1 spent in store, with birthday perks and a Gold tier for regulars. The brand's Singapore operation also highlights its halal certification, making the café an easy stop for a neighbourhood coffee run, a birthday cake pickup or an office spread.
Paris Baguette's branch at One Holland Village, 245 Holland Ave, brings one of the world's most recognisable bakery-cafés to one of Singapore's most sociable neighbourhoods. The brand traces its story to 1988, when it was founded — in its own words — from "a love of bread and a passion for quality." Decades of commitment and innovation later, Paris Baguette has grown into an international bakery with a reach stretching from Korea to the United States, and its Singapore cafés have become familiar stops for cakes, breads and coffee across the island.
The One Holland Village outlet follows the formula that has made the brand a fixture around Singapore: a bakery, patisserie and café under one roof, where the cakes and loaves do the talking. It works just as well as a quick takeaway stop as it does for an easy dine-in catch-up over slices of cream cake and cups of coffee — and everything can be ordered for delivery too.
Cakes are the headline act. The Strawberry Fresh Cream Cake is the archetypal Paris Baguette centrepiece, pairing soft fresh cream with fresh strawberries, while the Fresh Strawberry Yogurt Cake offers a tangier take on the same idea. For birthdays and bigger gatherings, whole cakes such as the Dark Choco Pistachio Cake bring together rich dark chocolate and pistachio in one celebratory bake. Savoury appetites are covered as well — the Chicken Ham & Egg Tartar Sandwich is a dependable midday fix — and the coffee bar pours a classic hot Café Latte alongside the Milk Cream Iced Americano, an iced americano finished with a soft milk-cream foam.
Recent seasons have leaned into the brand's Korean roots with a lineup introduced under a cheerful "Annyeong" banner — hello in Korean. The range spans savoury and sweet: Spicy Gimbap Pastry Wraps deliver a bold, spicy bite; the Strawberry Bingsoo Cake reimagines Korea's shaved-ice dessert as a fluffy cake; and the Korean Chewy Mochi may be the sleeper hit — soft, chewy mochi balls filled with a smooth cream cheese centre. Paris Baguette bills the collection as treats "made for every café moment," and it has rolled out across selected markets worldwide, Holland Village included.
Not everything here is dessert. Paran Label, the brand's line of simple, honest breads, is made "for the rhythm of everyday life." The Rustic Multiseed is hearty wholegrain goodness with added probiotics; Multigrain Rye packs seeds and grains into a nutty loaf that is high in fibre and protein; and Oat Softness is exactly what the name promises — a gentle, fluffy loaf with added probiotics and fibre-rich grains. Pick one up for the counter at home and toast your way through the week.
Paris Baguette runs one of the more generous loyalty programmes among Singapore's bakery cafés. PB Rewards is free to join and completely cardless: members earn three "Baguettes" — the programme's points currency — for every $1 spent in store, and new sign-ups receive a welcome reward of 1-for-1 on any drink after their first transaction. Birthday month brings a free sliced or short cake with a $10 minimum spend plus a Baguettes bonus, while members who spend $350 within 12 months graduate to the Gold tier, adding a free Royal Pudding, double birthday Baguettes and 15% off the dine-in menu at selected stores. Referring a friend earns the referrer a $2 voucher, and the friend receives 50% off a sliced or short cake.
Feeding a crowd instead? Paris Baguette's catering service delivers islandwide, and first-time catering customers can take 10% off with the promo code WELCOME10OFF. The brand's Singapore operation also highlights its halal certification, and gift cards are available for easy gifting.
However you slice it, the One Holland Village café is a convenient taste of what Paris Baguette does best — honest breads, pretty cream cakes, playful Korean-inspired treats and coffee to go with them, all with what the brand calls "an honest taste that makes the world a happier place." Stop in for a mochi bun and a latte, pick up a whole cake on the way to a celebration, or order a loaf or two for the week ahead.