Paris Baguette is an international bakery founded in 1988, born from a love of bread and a passion for quality, with a stated commitment to an honest taste that aims to make the world a happier place. In Singapore, the bakery operates across multiple outlets, offering dine-in, takeaway, delivery and catering, along with Halal certification.
The menu spans freshly baked breads, pastries, cakes, sandwiches and café beverages, alongside a rotating lineup of Korean café-inspired items — including savoury Gimbap Pastry Wraps, Strawberry Bingsoo Cake, and chewy Mochi Buns filled with cream cheese. Paris Baguette also runs its own Paran Label range of everyday breads, including a Rustic Multiseed loaf and a Multigrain Rye, both enhanced with added probiotics, fibre and protein.
Customers can join PB Rewards, a free, cardless loyalty programme offering a welcome reward, birthday perks, referral rewards, and additional benefits for higher-spending members, redeemable at most Paris Baguette outlets in Singapore (excluding those at Changi Airport and Jewel Changi Airport). The bakery also offers gift cards, islandwide catering delivery, and franchising opportunities for those interested in opening a Paris Baguette outlet.
Paris Baguette is an international bakery founded in 1988, built on a love of bread and a passion for quality. The brand describes its mission as delivering an honest taste following a history of commitment and innovation — a philosophy that carries through to its Singapore outlets, which offer dine-in, takeaway, delivery, and catering.
Paris Baguette's core range covers the essentials of a modern bakery-café: freshly baked cakes like the Dark Choco Pistachio Cake, Strawberry Fresh Cream Cake, and Fresh Strawberry Yogurt Cream Cake, savoury options such as the Chicken Ham & Egg Tartar Sandwich, and café beverages including a Café Latte and a Milk Cream Iced Americano.
Adding to its core lineup, Paris Baguette has introduced a Korean café-inspired range, now available across selected markets worldwide. This includes spicy Gimbap Pastry Wraps, a Strawberry Bingsoo Cake inspired by the Korean shaved-ice dessert, and Korean Chewy Mochi — soft, chewy mochi balls filled with a smooth cream cheese centre, described by the brand as a "simple, satisfying" everyday pick.
Alongside its café menu, Paris Baguette runs the Paran Label range, focused on "simple, honest breads made for the rhythm of everyday life." The line includes a Rustic Multiseed loaf enhanced with added probiotics for deep flavour and texture, a Multigrain Rye packed with seeds and grains for a nutty bite that's high in fibre and protein, and an Oat Softness loaf — a gentle, fluffy bread with added probiotics and fibre-rich grains.
Paris Baguette Singapore holds Halal certification, and offers online catering orders with islandwide delivery — useful for events or office orders beyond a single dine-in or takeaway visit. Gift cards are also available for those looking to share the bakery experience with someone else.
Paris Baguette runs PB Rewards, a free, cardless membership programme available to anyone aged 13 and above with a valid mobile number and email. New members are automatically enrolled in the Blue tier, unlocking a welcome reward and birthday perks, including a free cake with a qualifying purchase during their birthday month. Members who reach a cumulative spending threshold within a 12-month cycle are upgraded to the Gold tier, which adds further perks such as a free tier-upgrade treat, enhanced birthday rewards, and a dine-in discount at selected stores. The programme also includes a referral scheme, rewarding both the referrer and their referred friend once the friend completes their first purchase. PB Rewards can be used at most Paris Baguette outlets in Singapore, though it excludes outlets at Singapore Changi Airport and Jewel Changi Airport.
For those interested in bringing Paris Baguette to new locations, the brand also offers franchising opportunities. Combined with its café menu, Korean specialties, Paran Label bread range, and loyalty programme, Paris Baguette positions itself as both a neighbourhood bakery-café and an internationally recognised bread brand.