Ben Baker is a custom cake bakery at 964 Jurong West Street 91, unit 01-338, in Jurong West, part of a chain with outlets across Singapore. Custom cakes are the main line, for birthdays, weddings, full-month and festival celebrations, with theme cakes for children, boys and girls, drinks and beer, and cupcakes. Cakes come in a 5-inch size that serves four to six people and a 7-inch size that serves eight to twelve, and can be made into two or three tiers. Designs can be based on uploaded pictures. The website asks for five days' notice, and urgent orders can be made by WhatsApp. Customers also buy buns, bread, pastries and waffles from the shop. Reviewers praise the warm service and the variety, and say the shop runs promotions late in the day. Among the bakeries within a kilometre, Yu Zhe Bakery is the only other one listed, at the same spot.