US Pizza at Kinex Mall brings hand-tossed, halal-certified American-style pizza to Tanjong Katong Road. Pizzas are made to order by skilled pizza pros, starting with soft, original hand-tossed dough made from the finest flour, layered with fresh ingredients and 100% premium cheese, and finished with the brand's tried-and-tested signature sauce — the now-famous Duncan Sauce developed by founder Donald Duncan in the early 1990s.
The story runs from the American Midwest to Singapore: after five years honing his craft in a pizza restaurant in Missouri, Mr. Duncan opened the first US Pizza in Malaysia in 1997, and the brand has since grown to over 100 outlets across Southeast Asia, with more than 10 million pizzas baked and counting. Its accolades include Asia Halal Brands Award wins — Heritage Brand Best American Pizza and Innovative Marketing of the Year (2019) — and a 2021 Brand Laureate World Halal Best Brands E-Branding Award for F&B in American Style Pizza. Halal compliance covers ingredients, food preparation, processing and hygienic standards, first certified in 2017, with the central kitchen certified in 2019.
The menu goes beyond the classics: limited-edition Seasonal Pizzas, time-honoured Traditional Pizzas and creative Signature Pizzas, alongside rich pasta and lasagna, golden cheesy baked rice, crispy wings, appetisers and sides, desserts and beverages. Dine in casually at the Kinex outlet, or order online for delivery and pick-up — first-time app users get 10% off their first order with no minimum spend.
Tucked into #01-65/66 of Kinex Mall on Tanjong Katong Road, US Pizza serves its take on American-style pizza to the Katong and Geylang neighbourhoods — hand-tossed dough, 100% premium cheese and a signature sauce recipe that goes back more than 25 years. The brand describes its offering as tasty American-style pizza with a local twist, and every pizza is made to order.
The story begins in the early 1990s, when founder Mr. Donald Duncan spent five years honing his craft in a pizza restaurant in Missouri, USA. There he developed his own signature dough and the now-famous Duncan Sauce, creating the base his pizzas still rest on. In 1997, Mr. Duncan brought the vision to life by opening the first US Pizza outlet in Malaysia, paying homage to the food's American origins. Since then, US Pizza has grown into a household name in Asia, known for bold flavours, innovative recipes and a commitment to quality.
Today the brand counts over 100 outlets across Southeast Asia — Malaysia, Indonesia and Singapore — and more than 10 million pizzas baked and counting. It bills itself as the #1 fastest homegrown pizza chain in Southeast Asia, with a mission to become the region's number one pizza chain, and a vision of the highest quality products and uncompromising, heartfelt service, backed by company values like accountability, honesty, integrity and positivity.
US Pizza's milestones trace a steady climb. The company received its first Halal Certificate in 2017, and its central kitchen was certified Halal in 2019 — with compliance covering ingredients, food preparation, food processing and hygienic standards. That matters to many diners in Katong, where a halal-certified pizza night makes family and group decisions easy. 2019 also brought Asia Halal Brands Award recognition, including the Heritage Brand – Best American Pizza Award and Innovative Marketing of the Year, and in 2021 The Brand Laureate added a World Halal Best Brands E-Branding Award for F&B in American Style Pizza.
The chain's Pizza Promise starts with perfectly soft, original hand-tossed dough made from the finest flour. Pizzas are hand-tossed to order by skilled pizza pros, layered with fresh ingredients and 100% premium cheese, and finished with the tried-and-tested signature sauce. The promise is simple: with one bite you taste the freshness of the dough, the flavourful toppings and the quality cheese.
The pizza line-up splits into three families. Seasonal Pizzas are limited-edition creations built on seasonal ingredients and unique combinations to excite the taste buds. Traditional Pizzas cover the classic, time-honoured recipes that never go out of style. Signature Pizzas go bold — unique pizzas crafted with creative toppings to satisfy and surprise.
The rest of the menu holds its own. Pasta & Lasagna arrive as rich, savoury dishes with perfectly cooked noodles and US Pizza's signature sauces, while Cheesy Baked Rice — warm, comforting and oh-so-cheesy — comes baked to golden perfection. Start the meal with a selection of appetisers and sides, or share Wings that are crispy on the outside and juicy on the inside, available in a variety of flavours. Dessert offerings end things on a sweet note, and soft drinks, iced teas and specialty beverages handle the thirst.
The Kinex Mall outlet is geared for casual dine-in, with the brand promising an exciting dining environment, friendly service from its Pizza Professionals and a welcoming experience throughout. Prefer to eat at home? Online ordering covers both delivery and pick-up, and first-time customers who order through the website or app get 10% off their first order with no minimum spend.
Whether it's a classic pie, a limited-time seasonal special or a cheesy baked rice fix, US Pizza Kinex Mall brings more than 25 years of American pizza-making to the heart of Katong — halal-certified, hand-tossed and baked fresh to order.