Counto is an outsourced accounting service based at Asia Square in Marina Bay, combining an AI-driven finance platform with dedicated human accountants to handle bookkeeping, tax, payroll and corporate compliance for Singapore businesses. Their pricing model is transparent and flat-fee, based on sales rather than hourly billing, and clients get a dedicated Customer Success Manager reachable by phone or WhatsApp.
Services span core accounting for regular businesses, pre-revenue tech startups and online sellers, through to company incorporation, company secretary and nominee director services, corporate tax filing, payroll, and bill payment. For businesses needing more strategic support, Counto also offers virtual CFO services, giving access to a dedicated team via Slack for both daily operations and higher-level financial guidance.
At the centre of the service is the Counto platform, which connects a business's bank accounts and tools like Shopify and Stripe in one place, automatically syncing and categorising transactions with a real-time dashboard. Counto's tax team is also backed by in-house AI tax software that has achieved IRAS ASR+ Tier 2 qualification. Beyond Singapore, Counto also operates in the United States and United Kingdom.
Based at Asia Square Tower 1 in Marina Bay, Counto positions itself as an outsourced accounting team for Singapore businesses, built around the idea that automation and human expertise work best together. Rather than a purely software-driven bookkeeping tool or a traditional accounting firm, Counto blends the two: an AI platform handles the repetitive work, while a dedicated team of accountants, tax specialists and a Customer Success Manager stay directly reachable by phone or WhatsApp.
That combination shows up clearly in how the company prices its services. Instead of hourly billing, which can make costs unpredictable, Counto uses transparent flat-fee pricing based on a business's sales. Clients get a unified dashboard covering accounting, payroll and reporting, so there's one place to see the full financial picture rather than juggling separate systems.
Counto's accounting plans are tailored to different kinds of businesses — regular SMEs, pre-revenue tech startups, and online sellers dealing with high transaction volumes. For businesses that have outgrown basic bookkeeping, Counto's CFO service steps in with more strategic support: business strategy advice, fundraising help, financing negotiations and back-office planning, delivered through a dedicated Slack channel so guidance is never far away.
Beyond core accounting, Counto also covers the compliance side of running a business in Singapore. That includes company incorporation, corporate secretarial services, and nominee director support for businesses that need it, alongside corporate tax filing backed by in-house AI tax software that has achieved IRAS ASR+ Tier 2 qualification — meeting national standards for accurate, seamless filing. Payroll and BillPay round out the offering, letting businesses pay bills, vendors and employees through smart, auto-enforced approval rules, with the added benefit of discounts on FX fees for international payments.
What ties these services together is the Counto platform, which connects a business's bank accounts alongside tools like Shopify and Stripe in one place. Transactions sync and get categorised automatically, and the dashboard surfaces real-time metrics rather than static month-end reports. It's designed to function as a financial command centre — powered by AI, but always backed by a human team when something needs a closer look.
Counto's client base includes small business owners across different industries. Dr. Divya Singh, owner of Newport Dental, describes Counto's unlimited plans as essential, noting her accountant is always on hand to help. Jasper Phua, co-founder of JustRentLah, credits Counto with saving him time and money by automating his bookkeeping, while Lachlan, an e-commerce retailer handling large transaction volumes, calls Counto the ultimate solution for saving time on accounting, with customer service that consistently goes above and beyond.
Counto offers a free first month for new customers to try the service before committing, along with a free consultation and platform demo to help identify the right plan. Beyond its Singapore base at Marina Bay, Counto also operates in the United States and United Kingdom, extending the same AI-plus-human accounting model to businesses in those markets.