Embassy 3 Cinema screens movies on Victoria Ave in Bulls, in the Rangitikei district, holding a 4.3 rating from 535 Google reviews — you'll find it online at embassy3.co.nz.
A small-town cinema earns its keep by bringing current releases to people who would otherwise face a long drive to the nearest multiplex, and it tends to double as a community gathering place. Sessions are usually fewer than in the bigger centres — often an evening screening, with weekend matinees — so it pays to check the week's times before setting out. Small houses fill quickly for big releases, and regulars arrive early for the pick of the seats. What you give up in choice of screens you gain in short queues, easy parking and a friendly room.
For Bulls and the wider Rangitikei, Embassy 3 means a night at the movies is minutes away rather than a run to Palmerston North.