Whakatāne Cycle Centre is a locally owned bike shop on Boon Street that the website says has served the town for over 40 years. It stocks Specialized, Scott and Avanti bikes, and e-bikes are sold in store only. The shop also carries helmets, clothing, shoes, bike racks, pumps, bags, glasses, computers and a range of nutrition products. The workshop handles repairs, and the website names Blair and Kim as the team who can help. If a model or size is not in stock, the shop says it takes about a day to get one in, as long as the model is available.
Customers describe the shop as honest and knowledgeable, with a large range of stock and staff who give great service. One rider had tyres and brake shoes fitted at short notice before the Motu trail, and another had a son's bike tyre replaced after school so it was ready the next day. One customer has bought bikes for themselves and their children here for 20 years. Within a kilometre there is one other bike shop, Full Cycle Bikes, and the other shop nearby with 10 or more reviews does not rate higher than this one. Our pick in Whakatāne for a bike bought with advice and repairs done quickly.