Zirconia Beauty is a boutique lash and brow studio on Domain Road in Whakatane, founded in 2019 by a group of certified beauty industry professionals with a single goal in mind: the wellbeing of their clients. The name comes from cubic zirconia, the man-made gem that sparkles just like a diamond — and that idea of helping every woman sparkle and shine shapes everything the team does.
The salon offers lash extensions, lash lifts, brow tinting and shaping, waxing, henna brows, facials, hair growth treatments, brow tattoo removal and permanent makeup — including microblading, ombre powder brows, hybrid brows, ombre lips and permanent eyeliner — all delivered in a very relaxed, calm environment inspired by French style.
There is an online store stocking a range of beauty products, gift vouchers for those who'd rather let someone choose their own treat, and a helpful guide to choosing the right lash style for your eye shape. Appointments can be booked online, and the team shares pre-care and aftercare advice so results last.
On Domain Road in Whakatane, Zirconia Beauty has been building a reputation as the town's lash and brow destination since 2019. Founded by a group of certified beauty industry professionals, the studio started with one goal in mind: the wellbeing of its clients. Everything else — the treatments, the products, the calm French-inspired space — flows from that.
The name Zirconia comes from cubic zirconia, the man-made gem that closely resembles a diamond. The founders' thinking is simple: just as a diamond sparkles and shines when the light hits it right, they want every woman to sparkle and shine after a treatment. Each client, they say, is as precious and beautiful as a gemstone — the team's job is simply to enhance what's already there.
That philosophy shows in how the salon presents itself: relaxed, calm and focused on pampering. The space is styled with a French influence, and the emphasis throughout is on wellbeing rather than a hard sell.
If there's one thing Zirconia Beauty is known for, it's lashes. The salon offers full lash extension services across a wide range of styles — classics and hybrids for a natural look, through to volume, mega volume and the wispy 'Kim K' style for something more dramatic. Styling can be tailored to eye shape too: a cat-eye look with longer lashes at the outer corners suits many clients, and the salon even publishes a guide to choosing lashes for almond, close-set and protruding eye shapes.
For a low-maintenance option, lash lifts curl and lift your natural lashes — no extensions required. It's a popular middle ground for clients who want definition without committing to a full set.
Brows get just as much attention. The menu covers brow tinting and shaping, waxing and henna brows, alongside more advanced permanent makeup work: microblading, ombre powder brows, hybrid brows, ombre lips and permanent eyeliner. For anyone with old brow tattoos they'd like to fade, brow tattoo removal is offered as well.
Beyond the face, the salon offers facials and a hair vitalising growth treatment. Spray tanning and massages have been part of the line-up too, though both are currently listed as unavailable — worth checking when you book.
There's also an online store stocking a range of beauty products, so you can take a little of the salon home with you, and gift vouchers for anyone who'd rather let the recipient choose their own treat.
Client feedback paints a picture of a personal, detail-focused studio. One client, Ashley Studer, thanked lash artist Corena for her lashes and brows ahead of a photo shoot, recommending the salon 'for all beauty treatments'.
Booking is easy through the salon's online system, and phone enquiries are welcome. First-timers are well looked after too: the website carries a pre-care and aftercare guide covering how to prepare for your appointment and how to make your results last.
The quickest way to lock in a time for lashes, lifts, brows, facials, permanent makeup or hair growth treatments is the online booking link. If you'd rather talk it through first, the team can be reached by phone or email, and shares fresh work on Instagram and Facebook.
Whether you're after a subtle lash lift, a dramatic set of volume extensions, microbladed brows that survive the morning rush, or simply an hour of calm in a French-styled chair, Zirconia Beauty has built its Whakatane reputation on helping clients leave sparkling.