Hair & Beauty By Design is a beauty salon at 207 The Strand in central Whakatāne, handy to Ōhope, and holds a 3.8 rating on Google. A good salon earns repeat visits through the details: therapists who ask about sensitive skin before a facial, patch tests before any tinting, and straight answers about what a treatment can actually achieve. Expect a proper consultation before colour or chemical work, and it is fair to ask how tools are sterilised and which product lines are used. In a town of this size, word of mouth beats advertising, so asking around locally is often the best research. Regulars tend to rebook on the spot and get in early before summer, when beach traffic from Ōhope fills the calendar. For a cut, colour or facial near the heart of Whakatāne, this is a handy local option.