Brownies and blondies made with New Zealand butter and Whittaker's chocolate are what The Brownie Bar bakes, at 18 Boon Street in Whakatāne. The business began at a garage sale, and was run from a shop of its own and at local markets before shipping nationwide. It is a family-run business, owned by Dani and Antony.
Orders close at midnight on Sundays, are baked on Tuesday and sent out on Wednesday. Delivery takes one to three working days within New Zealand, and shipping costs from $12 as at 2026. Click and collect is also offered. The range includes The Daddy and The Big Daddy, made to heat, share and eat. The brownies are baked, mixed and sliced in the Whakatāne shop. The Brownie Bar is one of two bakeries within a kilometre, with L'atelier Whakatane about 0.5 km away.