United Flower Growers is a wholesale flower auction and trade hub at 34 Jamaica Drive in Grenada North, Wellington. The business describes itself as New Zealand's only flower auction and the largest wholesaler of fresh cut flowers. It connects about 350 growers with more than 600 buyers, from florists and supermarkets to other flower retailers, across the country.
Buyers can join live or virtual auctions, bid, or buy at a fixed price through the online platform, and sign up by enquiring online and being set up by email. The business says it delivers to 90% of New Zealand the same day and nationwide within 24 hours. Auction schedules are adjusted around public holidays, and the website lists the Wellington holiday schedule. It is a trade business, not a retail florist.