Geraldine Booth Optical is a boutique optician on Mercer Street in Wellington, carrying an exclusive range of the latest designs from skilled European frame builders. The eyewear on offer reflects a particular focus on creativity and design, backed by a traditional commitment to quality.
Describing its frames as chic, classic yet contemporary, Geraldine Booth Optical positions its European eyewear as the equivalent of high-end European fashion for men and women — unique, beautiful, and not mass-produced. Alongside the styling side of the business, registered optometrists carry out comprehensive eye-testing, ensuring the quality of a customer's vision matches the quality of their new frames.
The shop stocks a curated selection of well-known European eyewear brands, giving Wellington customers access to designer frames not typically found in mainstream optical chains.
On Mercer Street in central Wellington, Geraldine Booth Optical brings a curated selection of European eyewear to customers looking for something beyond mainstream optical chains.
Geraldine Booth Optical carries an exclusive range of the latest designs from skilled European frame builders who understand the principles of design and quality. The shop describes its eyewear as showing a particular focus on creativity and attention to design, paired with a traditional commitment to quality craftsmanship — the kind of approach more commonly associated with high-end fashion than everyday glasses.
The shop's European eyewear is described as chic, classic, yet contemporary — frames that are unique, beautiful, and importantly, not mass-produced. Geraldine Booth Optical frames these frames as the eyewear equivalent of high-end European fashion for both men and women, giving customers a way to express personal style through a piece they'll wear every day.
The shop stocks a selection of well-regarded European eyewear brands, including Anne et Valentin and Lafont from France, Theo from Belgium, ic! Berlin from Germany, and other design-focused labels including Francois Pinton, Face a Face, Francis Klein, and LA Eyeworks. Each brand brings its own distinct design philosophy, giving customers a genuine range of styles to choose from rather than a single house look.
While the shop's frame selection is a clear point of difference, Geraldine Booth Optical is also focused on the practical side of eyewear. Registered optometrists perform comprehensive eye-testing on-site, ensuring that the quality of a customer's vision matches the quality of the frames they choose. The goal, as the shop puts it, is to ensure customers leave with a sophisticated look that fits them perfectly — both in terms of style and in terms of actual visual correction.
Geraldine Booth Optical is open Monday to Friday from 9am to 5:30pm, and Saturday from 10am to 2pm, closed Sundays. The shop is located at 44 Mercer Street in central Wellington, giving customers in the CBD easy access to both eye-testing services and a boutique selection of designer eyewear.
For anyone in Wellington looking for glasses that stand out from the usual optical shop offerings, Geraldine Booth Optical combines genuine European design credentials with the practical assurance of a full eye test from a registered optometrist — a combination aimed at getting both the look and the prescription right.