BoConcept Wellington is the capital's home of Danish design furniture, located on Marion Street in the heart of Wellington CBD. The showroom brings the brand's contemporary collections to Wellington — sofas, chairs, tables, beds and storage, complemented by lamps, rugs, accessories and an outdoor range — all shaped by more than seventy years of Danish craftsmanship and innovation.
Born in Denmark in 1952 as a small cabinetmakers' workshop, BoConcept has grown into a global design brand known for customisable, contemporary furniture made for real life. That spirit of personalisation runs through the Wellington store: most collections can be configured to your space, with an extensive fabric and leather collection and free samples to take home before you decide.
The team also offers a free Interior Design Service — a no-obligation consultation covering room design, colour, material and texture. Whether you're furnishing a single room or reworking a whole home, browsing seasonal trends such as Warm Modernism, or exploring the outlet, the goal is to make good Danish design approachable. Trade professionals can tap into BoConcept's Trade Program and project portfolio as well.
BoConcept Wellington sits on Marion Street in the heart of Wellington CBD, and it is the capital's doorway into one of Denmark's best-known furniture stories. The brand was born in Denmark in 1952, when a small cabinetmakers' workshop began crafting pieces by hand. More than seventy years later, that workshop has grown into a global design brand — but the founding idea remains: merging Danish craftsmanship with smart innovation to create customisable, contemporary furniture for real life.
That heritage is more than marketing. The brand still tells its story through images of workshops, hands working leather and wood being finished — a reminder that the sofas and tables on the showroom floor descend from genuine craft traditions, updated for modern homes.
The Wellington range covers every room in the home. Sofas and chairs anchor the living-room displays, alongside storage pieces, beds, lamps, rugs and accessories for adding texture and personality. Ideas for dining rooms, bedrooms, home offices, outdoor spaces and small spaces round out the picture, with new arrivals landing each season.
Dining gets special attention. The axo dining series is a headline collection — statement tables designed, as the brand puts it, to bring people together. In one styled scene, a Santiago dining table is paired with six black leather Seoul chairs, a look that captures the collection's clean, modern character.
Outdoor living isn't forgotten either. The Cancùn collection carries the BoConcept look onto the deck, with outdoor dining sets that blur the line between inside and out — a natural fit for Wellington's summer months.
Alongside the core range, the store reflects the brand's seasonal direction. Recent trend stories include the colours of the season — rich tones balanced with soft neutrals — and Warm Modernism, which blends clean modern lines with natural materials and inviting textures.
Customisation sits at the centre of the BoConcept concept. Collections are created with personalisation in mind: choose your configuration and materials to craft a design that's uniquely yours, or turn to the store's interior designers to refine your vision. An extensive fabric and leather collection offers a wide palette, and you can order free samples to test how materials look and feel in your own light before committing.
Not sure where to start? The free Interior Design Service is the easiest entry point. Fill in the form and the team arranges a no-obligation consultation, drawing on expertise in room design, colour, material and texture. BoConcept says it has helped thousands of happy customers this way, and its online portfolio of real projects — from modern family homes to townhouses — shows what that guidance looks like in practice.
If you'd rather do some homework first, the website carries a library of style advice: five tips for selecting the perfect sofa, a dining chair buyer's guide and a dining table buying guide, all written to help you choose furniture that fits your style and space with confidence.
BoConcept also works with professionals. A Trade Program supports industry professionals, with a projects section showcasing completed work. There is also an outlet to explore, alongside full customer-service support covering delivery, product care, assembly instructions and warranty — so the relationship continues long after a purchase leaves the showroom.
BoConcept Wellington invites you to come and get a feel for the products: sit in the chairs, test the sofas and chat about your living space and how to achieve the look and functionality you want. Whether you're furnishing a single corner or reworking an entire home, the mix of Danish heritage, customisable design and free, no-obligation advice makes this Marion Street showroom an easy first stop.
To keep up with collection launches and trends, sign up for the newsletter or follow BoConcept New Zealand's social channels for inspiration between visits.