Alpha 1 Insurance Brokers is an independent insurance brokerage at 3 Gayle Way in Grenada Village, Wellington. It has advised families and small businesses since 2010, and says it is free of the influence of specific agencies and major Australian banks. Its advice covers personal and group risk insurance: life, income, disability, trauma, total and permanent disability, and medical or health cover. Meetings can be held over a coffee, face to face or at home.
The firm does not charge an upfront fee for personal risk advice, and its website says it does not charge for implementing advice, for ongoing reviews or for help with claims. It is paid commission by the insurer, which the website gives as 120% to 230% of the first year's premium, depending on the product and insurer, followed by 5% to 10% of the annual premium for the life of the policy. Clients receive a written advice document setting out the cover and the reasons for it. The adviser has more than 20 years in the industry, and the firm's advisers follow a six-step advice process.