local. is a bike shop at 139 The Parade, run with the tagline "Let's make your ride sweet!" Alongside bikes and bike parts, the shop also carries scooters and kendamas, and offers a workshop service for bike repairs and maintenance.
The shop stocks a range of bike parts and accessories, from everyday essentials like inner tubes to higher-end components such as Vittoria tyres and Kore pedals. Customers can reach the team directly by phone or email, and local. is active on Instagram for updates on stock and workshop happenings.
The shop's own site features a quote from Robert M. Pirsig's "Zen and the Art of Motorcycle Maintenance" — "The test of the machine is the satisfaction it gives you. There isn't any other test." — a nod to the kind of considered, ride-focused approach the shop brings to bikes, parts and workshop work.
local. is a bike shop at 139 The Parade with a simple mission summed up in its own tagline: "Let's make your ride sweet!" It's a shop built around bikes first, but it doesn't stop there — alongside bikes and bike parts, local. also carries scooters and kendamas, giving it a slightly broader identity than a typical cycle shop.
Beyond selling parts, local. runs a dedicated Workshop service, aimed at keeping customers' bikes in good working order rather than just selling them new components and sending them on their way. It's the kind of hands-on service that fits the shop's overall philosophy — reflected in a quote from Robert M. Pirsig's "Zen and the Art of Motorcycle Maintenance" featured on the site: "The test of the machine is the satisfaction it gives you. There isn't any other test. If the machine produces tranquility it's right. If it disturbs you it's wrong until either the machine or your mind is changed." It's a fitting sentiment for a shop focused on getting bikes — and the people riding them — running smoothly.
local.'s bike parts and accessories range covers both the essentials and some higher-end upgrades. On the everyday side, there are inner tubes across a range of sizes, priced around $15 to $18, along with a $35 5-speed screw-on cluster and $30 alloy V-brake levers. For those looking to upgrade, the shop carries Kore Rivera Thermo Pedals at $40, and Vittoria's premium road tyres — the 700c Corsa Pro and 700c Corsa Pro Control — both priced at $160. A Vittoria Randonneur Tech tyre is also part of the range, though currently sold out, along with a few of the tube sizes.
While bikes and bike parts are the core of the business, local. also stocks scooters and kendamas, broadening its appeal beyond strictly road and trail cycling. It's a shop that seems happy to serve a wider community of riders and hobbyists, not just serious cyclists.
The shop is open Monday to Friday from 9am to 5pm, and Saturday and Sunday from 10am to 3pm, at 139 The Parade. For questions about parts, fitting, or workshop bookings, customers can get in touch directly — the shop's contact page puts it simply: "Let me know how I can help you ride a sweet bike." Enquiries can be made by phone on 020 4024 4206 or by email at [email protected], and local. is also active on Instagram for updates on stock and shop happenings.
Payment is straightforward too, with local. accepting American Express, Apple Pay, Google Pay, Mastercard, PayPal, Shop Pay, Union Pay and Visa — covering most ways customers might want to pay, whether shopping in person or online.