every.day clean beauty is a clean beauty studio and store in central Wellington, with sustainability and nurture at its heart. It brings together two things: tailored makeup services from an experienced industry artist, and a curated range of high-performance, planet-conscious, multifunctional products gathered for everyday use.
The shelves hold only clean, sustainable beauty — products made consciously with a focus on human, animal and environmental wellbeing — from brands such as Aleph Beauty, Ere Perez, Avocado Zinc, Mother SPF, HENNÉ Organics and more. The team uses these products personally and professionally every day and includes personal notes on how they find each one, so you are guided rather than left to guess. The emphasis is on multifunctional products designed to be used in more than one way, so less becomes more.
Behind the studio is Amy, a makeup artist with over twenty years in the film and fashion industries, who offers tailored makeup for birthdays, balls, reunions, dates, interviews and the everyday moments in between. Appointments run Monday to Wednesday, the shop opens Thursday to Saturday, and makeup bookings beyond those hours can be arranged by request.
Sustainability runs through the whole operation: every.day favours brands that take responsibility for their waste, and will take back whatever you cannot recycle at home or refill in store. Monthly workshops and events, gift cards and a thoughtfully written blog round out a studio that treats beauty as more than how we look — as something that connects us to ourselves, to each other and to the planet.
Tucked away on Jessie Street in central Wellington, every.day clean beauty is part studio, part store, and entirely devoted to a gentler way of doing beauty. The thinking behind it is simple: the products we reach for every day should be good for our health, light on the planet, and versatile enough that less genuinely becomes more.
every.day describes itself as a sanctuary in the city, and the atmosphere reflects that. Everything sourced for the shelves is underpinned by a vision of a thriving planet, with sustainability and nurture at its heart. Only clean, sustainable beauty choices adorn the walls, chosen to support your wellbeing — and to help enhance the beauty of the world a little, too.
Clean beauty here has a clear definition: products made consciously, with a focus on human, animal and environmental wellbeing and sustainability. Rather than a drawer full of single-use items, the store leans towards multifunctional products designed to be used in multiple ways, and the team is happy to guide you through them — personal notes on how they find each product are part of the experience.
Behind the studio is Amy, a makeup artist with more than twenty years of experience in the film and fashion industries. That skilled touch shows in the studio's tailored makeup services, and in routines shaped around the person in the chair rather than the other way round.
As a makeup artist and as a mother, Amy is on a mission to change the way we care for ourselves and the planet through the simple act of a daily beauty routine — helping people feel their best, connect with their own essence of beauty, and live lightly on the planet.
The studio offers tailored makeup services for whatever life is throwing at you. Having your makeup done for a special occasion — a birthday, anniversary, conference, reunion, black tie or ball — is a lovely treat, but the team is just as enthusiastic about the smaller moments: a date, dinner out, an interview or a meeting, or simply an ordinary day that deserves a little polish. The small moments matter just as much as the big ones.
Appointments are available Monday to Wednesday, and open shop hours run Thursday 11am to 2pm, Friday 11am to 4pm and Saturday 10am to 4pm. Makeup appointments beyond those hours can be arranged by request, and bookings are made online.
The product range is deliberately curated rather than exhaustive. Brands on the shelves include Aleph Beauty, Alexandra Beauty, Avocado Zinc, Axiology, Ere Perez, HENNÉ Organics, Hyoumankind, Mother SPF, PuroBIO, Sarah Dwyer Face Oils + Perfume, Suntegrity, Yet Beauté and Āthr Beauty — all used personally and professionally by the team on a daily basis.
Recent additions show where the range is heading: a new set of Aleph Brushes, an SPF 50 natural tinted moisturiser, an Avocado Zinc concealer and the Aleph Remove/Cleanse Balm. For those buying for someone else, every.day gift cards take the guesswork out of gifting clean beauty.
Sustainability at every.day goes beyond what's inside the bottles. The team is passionate about recycling and looks for brands that take responsibility for their own waste. Whatever you can't put in your NZ recycling, or can't refill in store, they will take back and find a solution for — so empty containers don't have to end up in landfill.
Every month the studio runs a workshop or event, showcasing the product range alongside an artisan or like-minded business. It's a collaborative, community-minded streak that runs through everything every.day does, and the newsletter is the best way to hear what's coming up next.
Whether you're rebuilding a skincare routine, booking makeup for a ball, looking for a conscientious sunscreen or simply curious what clean beauty means in practice, every.day offers an unhurried, knowledgeable stop in central Wellington — where beauty is treated as more than how we look, and as something that connects us to ourselves, to each other and to the planet.