Simple Accounting Services is a Wellington accounting firm based in Miramar, set up with one goal in mind: to be simple. Founded by Bruce and Tash Earle, the firm takes a straightforward, no-nonsense approach to accounting and taxation, working on the principle that "if you can't explain it to a 6-year-old, you don't understand it."
The firm specialises in smaller clients who may be overlooked by larger accounting firms, including tradies, small businesses, startups, the film industry, rental property owners and consultants. Simple Accounting Services works on up-front agreed fees so there are no surprises when the bill arrives, and offers a free consultation to all new clients, whether in person or online.
Simple Accounting Services is the second partner in the world to achieve Platinum status with Xero Accounting Software, having used Xero since 2007, and the team is led by Founding Director Bruce Earle, who brings over 25 years of accounting experience, alongside Tash Earle as Director and Business Manager, and Senior Accountant Peter Reweti, who has more than 30 years of experience specialising in business advisory work.
Based in Miramar, next door to the Roxy Cinema, Simple Accounting Services has built its reputation on doing exactly what its name suggests — keeping accounting simple for clients who might otherwise get lost in a larger firm.
Simple Accounting Services started small — quite literally. Founder Bruce Earle originally ran the company from an office in the family garage on top of a hill in Wellington, where the southerly wind would frequently come whizzing under the roller door, blowing papers off his desk. Bruce had noticed a gap in the market: larger Wellington firms were focused on bigger clientele, leaving smaller businesses and individuals without a natural home. Today, the firm's head office is at 9 Park Road in Miramar, though the team still offers meetings at Le Marché Français on Thorndon Quay, a café that keeps a steady stream of flat whites flowing for client meetings held there on Fridays.
Simple Accounting Services operates on a simple philosophy: "if you can't explain it to a 6-year-old, you don't understand it." That straightforward approach carries through to how the firm advises clients, with a major focus on what actually benefits the client rather than the firm itself. By keeping systems lean, the team is able to offer an exceptionally fast turnaround, backed by a team highly trained in the latest accounting software.
Rather than open-ended billing, Simple Accounting Services works on up-front agreed price fees, meaning clients know what they're paying before the work begins and won't face any nasty surprises when the invoice arrives. Structured payment plan options are also available to help clients manage cash flow where needed.
The firm specifically focuses on smaller clients who may be overlooked by other accounting practices, including tradies, small businesses, startups, people working in the film industry, rental property owners, and consultants. Rather than boxing clients into a fixed package, each quote is tailored to the client's actual needs, avoiding unnecessary costs.
Simple Accounting Services offers structured end-of-year packages for different client types. Small businesses and companies get an initial free consultation, preparation of annual tax returns and accounts, a results meeting, and ongoing ad hoc phone and email support along with tax due date reminders. Rental property owners receive a similar package, with options scaled for either a single property or multiple properties. Contractors and sole traders are covered by a comparable annual reporting package. Beyond these core packages, the firm also offers bookkeeping services and business advisory support covering financial reporting, budgeting, business structuring and taxation advice.
Simple Accounting Services is the second partner in the world to achieve Platinum status with Xero Accounting Software, having used the platform since 2007. The team's deep familiarity with Xero means they can not only manage client accounts efficiently but also offer one-on-one training for clients wanting to learn the ropes or transition smoothly onto the software.
The firm is led by Founding Director Bruce Earle, who brings more than 25 years of experience across Wellington accounting firms and remains at the forefront of client contact. Tash Earle, also a founding director, serves as Business Manager, ensuring the firm runs smoothly. Senior Accountant Peter Reweti brings over 30 years of experience, with a particular focus on business advisory work, financial reporting, budgeting, business structuring and taxation advice. The wider team includes accountants Kate Pollock and Shannan Johns, Administrator/Receptionist Renaigh Serepisos, Junior Accountant William Coyle, and Accounts Administrator Jacob Earle.
Simple Accounting Services offers a free consultation to all new clients, available in person or online, giving prospective clients a no-obligation way to see if the firm is the right fit before committing.
Simple Accounting Services is located at 9 Park Road, Miramar, Wellington. Whether the need is annual tax returns for a small business, rental property accounts, Xero training, or ongoing business advisory support, Simple Accounting Services offers a straightforward, client-focused alternative to larger Wellington accounting firms.