Built around structured advisory programmes rather than routine compliance alone, this chartered accountancy practice pairs day-to-day bookkeeping with forward-looking commercial steering. Their lineup centres on practical guidance for small and medium businesses, featuring their flagship Trifecta Advisory Service—uniting business strategy, finance, and hands-on execution—alongside part-time CFO Advisory for firms wanting senior financial leadership without full-time executive overhead. They run the dedicated FUEL Programme to assist expanding enterprises, alongside cashflow forecasting models, tax planning strategies, and structured Exit Solutions for owners preparing a business sale. As a Xero Platinum Partner and member of the MGI Worldwide network, their work routinely supports trade, civil contracting, construction, retail, and agribusiness operators who need clean reporting tied directly to cash reality.
Set among 21 accounting practices within a kilometre across the central city fringe, they sit along Victoria Street in Mount Victoria. With nearby firms including BW Miller Dean and BoostNest just a hundred metres away, their focus leans distinctly toward owner-led firms seeking structured, proactive growth planning alongside regular tax management.
+MORE Wellington is a team of chartered accountants and business advisors serving Wellington business owners across construction and civil, trades, retail, and other industries. As part of the +MORE Group — a New Zealand-wide network of accounting and advisory firms — the Wellington office brings the resources of a larger organisation while staying focused on local relationships and practical, plain-English advice.
The firm holds Xero Platinum partner status and is a member of Chartered Accountants Australia and New Zealand, reflecting its commitment to professional standards and modern accounting technology.
The starting point for most clients is getting the compliance work handled properly. +MORE Wellington covers the full spectrum: annual financial statements, income tax returns, bookkeeping, payroll, Companies Office management, and all communications with Inland Revenue (IRD). The aim is to lift the administrative load off business owners so they can focus on what they actually built their business to do.
But the firm goes beyond ticking compliance boxes. The team helps clients understand what their financial reports actually mean — translating numbers into decisions. Whether that's spotting a cash flow gap, understanding why a profitable business still feels cash-strapped, or planning ahead for a tax bill, +MORE works to make financial information genuinely useful rather than just a year-end obligation.
As a Xero Platinum partner, the team is well-versed in cloud accounting software and can help businesses choose and configure the right apps and tools for their situation.
Alongside accounting, +MORE Wellington offers a wide-ranging advisory service designed to support business owners at every stage. That includes business planning and strategy, cashflow and integrated forecasting, CFO advisory for businesses that need executive-level financial insight without a full-time hire, and guidance through buying or selling a business. For owners thinking further ahead, the firm offers exit solutions, succession planning, estate planning, and corporate governance support.
On the people and culture side, the firm provides coaching and core values sessions to help business owners lead with clarity. One of their flagship offerings is the **Trifecta Advisory Service**, which brings together financial, strategic, and personal planning in one integrated programme.
The firm also has a dedicated agribusiness practice, recognising the distinct requirements of farming and rural business clients.
+MORE Wellington is clear about the clients they serve: business owners in construction and civil, the trades, and retail who feel overwhelmed by the financial side of running a business. The firm explicitly calls out the real challenges that keep owners up at night — making sense of tax and margins, understanding why profit doesn't match cash in the bank, planning for growth, and defining what long-term success actually looks like.
That candour is part of what sets the firm's approach apart. Rather than positioning themselves as a once-a-year compliance provider, +MORE Wellington presents itself as an ongoing sounding board for the decisions that matter most.
+MORE Wellington is part of the broader +MORE Group, founded in 2013 by CEO Dan Henderson, a Fellow Chartered Accountant with more than 20 years of experience working with New Zealand SMEs. The group operates within the MGI Worldwide network, an international association of independent accounting firms, giving it access to global resources while remaining locally grounded.
The group's Chief Operating Officer, David Bell, brings over 25 years of experience in finance and technology — including a stint leading the Xero global sales team — adding commercial depth to the advisory side of the business.
+MORE Wellington sponsors the Karori Hockey Club, a reflection of the firm's commitment to backing local sport and community spirit in Wellington. The team encourages business owners to reach out for an initial no-pressure conversation about where their business is at and how +MORE can help.