Alleyway Emporium is part of The General Service group, which also includes Office Space, based in the Wanaka area. The Emporium side of the business sells branded apparel and merchandise, including t-shirts, hats and hoodies, with several designs referencing local landmarks such as Mt Aspiring National Park and Roys Peak.
The range includes both general branded pieces, like the Alleyway T-shirt and Workshop T-shirt, and location-specific designs celebrating the Wanaka area's mountains and outdoors, making the merchandise a nod to the local landscape as well as the wider General Service brand.
Alleyway Emporium sits alongside Office Space as part of The General Service group in the Wanaka area. While Office Space and Alleyway represent different sides of the wider business, the Emporium is where the brand's merchandise comes together - apparel designed with both the General Service identity and the local Wanaka landscape in mind.
The range centres on t-shirts, headwear and hoodies. Branded pieces like the Alleyway T-shirt and Workshop T-shirt carry the General Service identity, while graphic designs such as the Cheese T-shirt, Rat T-shirt and Enchanted Wizard T-Shirt bring a playful, illustrated edge to the lineup.
A number of designs draw directly on the surrounding Wanaka scenery. The Mt. Aspiring National Park T-Shirt, Mt. Aspiring T-shirt and Mt. Aspiring Trucker Hat all reference the national park that looms over the region, while the Roys Peak T-Shirt nods to one of Wanaka's best-known walking tracks. These pieces give visitors and locals alike a way to take a piece of the area home with them.
Beyond t-shirts, the Emporium also stocks headwear, including the General Service Hat, Magic Trucker Hat and Mt. Aspiring Trucker Hat, along with the General Service Hood for those after something warmer. Together, the range spans everyday branded basics through to statement pieces built around the local outdoors.
Whether it's a simple branded tee or a design tied to Mt Aspiring or Roys Peak, Alleyway Emporium's merchandise reflects its roots in the Wanaka area, giving customers a way to connect with both The General Service brand and the landscape that surrounds it.