Bike It Now!'s Wanaka shop is at 97 Sir Tim Wallis Drive in Three Parks. It has a full workshop, and sells mountain bikes and e-bikes from brands including Specialized, Merida, Scott, Amflow, Silverback, Sinch, Norco and Marin. The team offers demos, bike fittings and advice, and the workshop handles repairs and servicing. A hire team arranges bike hire, and the shop also stocks clothing and accessories. The website lists hours of 9am to 4pm, or 10am to 3pm in winter, and says the shop is closed on Christmas Day, Boxing Day and New Year's Day. The business also runs bike tours on Central Otago trails, including the Otago Central Rail Trail, Roxburgh Gorge, Lake Dunstan, Clutha Gold and the EPIC Rail Trail.
The business is locally owned and holds Qualmark awards: Silver in 2015 and Gold in 2019. The website says the Gold award made it the first self-guided cycle company in New Zealand to win one. It also has shops in Clyde and Cromwell. The nearest other bike shop listed is Black Peak Cycles, 1.0 km away, which rates lower. Of the two nearby with ten or more reviews, none rates higher than this one.