Studio 397 makes NZ-made outdoor wall art and garden art from a rural workshop on the outskirts of Waiuku, in the Franklin district south of Auckland. The studio has been in business since 1993 and says it is a fully New Zealand owned and operated business, with the Buy NZ Made certification. Its wall art is digital art printed on exterior vinyl with UV protection, backed with aluminium composite and mounted on New Zealand corrugated iron. The designs feature native birds such as the kererū and the tūī. Each piece is 850 millimetres by 550 millimetres, with four pre-drilled holes for hanging. Garden art is made from recycled and sustainable materials, including copper and native timbers.
Customers buy online, and the site offers gift vouchers, free shipping on orders over $300 within New Zealand, and Afterpay and EFTPOS payment. Delivery takes 7 to 10 working days. The studio also sells a Kiwi Life range of digital art, which the site says works indoors and outdoors. One customer who bought a piece as a birthday gift describes it as a handcrafted piece that was chosen with care. The site also lists handmade garden pieces, such as recycled hardwood with pāua detail.