Hawke's Bay in a Box is an online gift box business based in Tuai, Wairoa, that makes hand-made gift boxes filled with food and wine from Hawke's Bay producers. The boxes are put together around occasions, and the business works with winemakers, chocolatiers and small-batch makers, so each box carries products from the region. Boxes are delivered, including to people in the South Island. Customers who have written to the business say the boxes are well presented and heavier than they expected, and that the contents suit the recipient and show off what the Bay produces. Some say the team helped them choose a box and were patient when a delivery was needed in a hard time. The business describes its aim as keeping money in local hands, so each gift supports the people who make the products. For anyone sending a gift to family or friends in the Bay, or to someone far away who would like a taste of the region, it is a practical choice.