Local Living is a women's clothing and footwear store on Marine Parade in Wairoa, at 148 Marine Parade. The shop was started by Diana and Chrissy because Wairoa needed a women's clothing and footwear store, and it sells affordable everyday styles alongside top-quality labels. The site names Betty Basics, with denim and V-neck tees, and Orientique, with printed dresses, including maxi dresses. The range also includes women's footwear and accessories. Customers can shop in store or online, and the online store reaches customers across New Zealand as well as those from Gisborne and Hawke's Bay. The shop describes its size and range as an introduction to what is in store.
The shop's position on Marine Parade is part of its pitch. It describes itself as a neighbour and a friend to the Wairoa community, and as a stop for shoppers who want a small-town store with a personal welcome. Diana and Chrissy say they help each customer find what they need, and the shop asks people to come in and say hello and browse the latest arrivals. For a Wairoa shopper who wants a local place for women's clothing and shoes, the store is the obvious first stop on the Marine Parade.