WILDbella is a flower farm in Te Aroha that grows flowers and foliage on a dairy farm bought in 2018, with its florist and lifestyle store in Morrinsville. It is at 4183B State Highway 26 in Waihou, Matamata-Piako. The website says the farm supplies local markets and florists, and that the Morrinsville store has seasonal flowers straight from the farm, alongside flowers sourced from New Zealand growers. Exotic flowers are sourced from reputable overseas suppliers.
Summer flowers on the farm include dahlias, zinnias, celosia, poppies, delphiniums, freesias, tulips, proteas, snapdragons and foliage. The farm offers do-it-yourself wedding buckets and home flower bundles, and says it runs pick-your-own days and flower arranging courses on occasion. Customers say a bouquet picked up for clients was stunning in colour and top quality. Another, who lives in Western Australia, sent an arrangement to a sister in Te Aroha, who was thrilled with it.