Charlie's Pet Hub is a new pet food and supplies store at 21 Gemstone Drive in Birchville, Upper Hutt, and it opens on 6 November 2026. The store sells raw, fresh and freeze-dried pet food made at a Waikato factory that is owned by the same family. Its puppy school and natural wash bay are not open yet. The business says they will open after the launch, and people can sign up to be told when classes and bookings begin. Sign-ups for the launch offer 20% off a first purchase, valid for 30 days from opening, and there is a refer-a-friend offer of 20% for both people. The store describes itself as made down the road and fed with care.