ElfStore.co.nz is an online homewares and bedding store, based in Ebdentown, Upper Hutt. It sells bedding sets of organic cotton and bamboo, including duvet covers, fitted sheets and pillowcases. It also sells bath towels, bathrobes, bath mats, blankets and throws.
The store offers free New Zealand delivery on orders over $100. A bath towel set is listed at a sale price from $24 NZD as at 2026. The website has a blog with guides to bedding, thread counts and fitted sheets.