Define Beauty

About Define Beauty

Define Beauty is a beauty clinic on Jellicoe Street in the heart of Te Puke, built around a simple promise: a relaxing, nurturing environment that is all about you. From the moment you walk through the door, the team's focus is on your wants and needs, sharing their knowledge to guide you toward treatments that genuinely benefit your beauty, health and wellbeing.

The clinic offers a genuinely full range of treatments. Facial therapy spans quick express facials through to specialised and anti-ageing options, while eye therapy covers brow shaping, lash and brow tinting and lash lifts. Hair removal is available as waxing or IPL, and the skin menu runs from microneedling and peels to IPL rejuvenation for acne and pigmentation. On the body side there's fat-freezing body sculpting, detox and hydrating body spas, back treatments, massage (including pregnancy massage) and spray tanning.

What sets Define Beauty apart is its philosophy of individualised care. The team recognises that everyone's skin type and lifestyle is different, and therapists take the time to recommend treatments that target your specific concerns. Every staff member is fully qualified and experienced, so you can feel confident with whichever therapist you see.

Services are available to both women and men, and the clinic also offers manicures, pedicures, nail art, acrylic nails and makeup, along with packages and gift vouchers. Whether you're after a half-hour massage, a course of IPL or a full-body spray tan, the aim is a treatment you'll want to come back and experience again and again.

Define Beauty Te Puke: Facials, IPL, Body Sculpting and Waxing on Jellicoe Street

Walk through the door at Define Beauty on Jellicoe Street and the aim is clear from the outset: a space that is relaxing, nurturing and entirely focused on you. This Te Puke beauty clinic has made individualised care its calling card — the belief that everyone's skin type, lifestyle and concerns are different, so every treatment should be tailored to match.

A qualified team, an individual approach

The team at Define Beauty shares one philosophy: providing individualised services that help clients manage their beauty, health and wellbeing. Every therapist at the clinic is fully qualified and experienced, and the staff are constantly updating and refining their knowledge across a broad range of disciplines, so the advice you receive reflects ongoing learning rather than habit. Whether you arrive with a specific concern or no idea where to start, the therapists will guide you toward the treatment that fits you best.

That guidance matters given how wide the menu runs. Define Beauty offers services for both women and men, spanning facial and body therapies, a variety of massage treatments, manicures and pedicures, nail art and acrylic nails, spray tans, makeup, IPL hair removal and skin rejuvenation, microneedling, eyelash lifts, packages and gift vouchers.

What's on the menu

Facial therapy is a cornerstone, with four tiers to choose from: a quick Express Facial, the Classical Facial, and Specialised and Anti Ageing Facials for targeted concerns. Eye therapy covers brow shaping, lash and brow tinting, and the Lash Lift and Tint that has become a low-maintenance favourite.

Hair removal comes in two forms. The waxing menu is comprehensive — from lip and chin to full legs, Brazilians, back and chest — and includes combo packages that pair half or full legs with bikini, Brazilian or underarm waxing. Alongside it sits an IPL hair removal menu covering nearly every area of the face and body, with the clinic noting 50% off when 10 or more IPL treatments are done, making it worth planning a course.

Skin-focused clients have plenty to explore: microneedling (single sessions or a course of three), the Peel & Reveal treatment (also available as a course), D Cool Serum Infusion, and IPL skin rejuvenation for spots, acne and pigmentation. On the body side, the clinic offers fat-freezing body sculpting for areas from the chin to the knees — always beginning with a consultation — plus Detox and Hydrating Body Spas and a dedicated back treatment.

Rounding out the menu are massages in 30, 45 and 60-minute options, with pregnancy massage available, and spray tanning in half-body, full-body and double-coat formats.

The experience

Define Beauty describes its environment as relaxing and luxurious — a place to be pampered and feel rejuvenated. The emphasis on tailoring means a visit typically begins with conversation: what is bothering you, what you would like to achieve, and which treatment will get you there. The team's goal, in their own words, is to make your treatment in Te Puke one you'll remember and want to experience again and again.

Practically speaking, the clinic opens at 10am each day. Monday and Saturday are short days running until 1pm, Wednesday and Friday run until 5pm, and Tuesday and Thursday stretch to 6pm for after-work appointments. Sundays are closed. Bookings can be made online through the clinic's booking system or by phone, and gift vouchers are on offer if you are treating someone else.

Whether you are a Te Puke local or passing through the Bay of Plenty, Define Beauty positions itself as the town's choice for body and beauty therapy — a clinic where the treatment list is broad, the therapists are qualified, and the focus, always, is on you.

Signature items

• Body Sculpting - Fat Freezing
• IPL Hair Removal
• Microneedling
• Lash Lift and Tint
• Specialised Facial
• Detox Body Spa

Menu

Waxing

• Bikini — Classic bikini-line wax.
• Extended Bikini — A tidier finish that goes beyond the classic bikini line.
• Brazilian — Full Brazilian waxing.
• Underarm — Quick underarm waxing.
• 1/2 Leg — Half-leg waxing.
• 3/4 Leg — Waxing three quarters of the leg.
• Full Leg — Complete leg wax.
• Half Arm — Half-arm waxing.
• Full Arm — Full-arm waxing.
• Lip or Chin — Targeted waxing for the upper lip or chin.
• Lip and Chin — Combined upper lip and chin wax.
• Nostrils — Nostril waxing.
• Full Back — Complete back wax.
• Chest — Chest waxing.
• Shoulders — Shoulder waxing.
• Toes and Feet — Tidy-up wax for toes and feet.
• Stomach — Stomach-area waxing.
• 1/2 Leg, Bikini — Combo waxing: half leg plus bikini.
• 1/2 Leg, Underarm — Combo waxing: half leg plus underarm.
• 1/2 Leg, Bikini, Underarm — Three-area combo: half leg, bikini and underarm.
• 1/2 Leg, Brazilian — Combo waxing: half leg plus Brazilian.
• Full Leg, Bikini — Combo waxing: full leg plus bikini.
• Full Leg, Brazilian — Combo waxing: full leg plus Brazilian.

Massage

• 60 Minute Massage — A full hour of massage to unwind.
• 45 Minute Massage — A 45-minute massage session.
• 30 Minute Massage — A quick half-hour massage.
• Pregnancy Massage — Massage tailored for pregnancy; available on request.

Eye Therapy

• Eyebrow Shape — Brow shaping to define your arches.
• Eye Brow Tint and Shape — Tint and shape combo for the brows.
• Lash/Brow Tint and Shape — Tinting and shaping for both lashes and brows.
• Lash Tint, Brow Shape — Lash tint paired with a brow shape.
• Lash Lift and Tint — Lifted, tinted lashes with no daily maintenance.

Body Therapy

• Detox Body Spa — A detoxifying spa treatment for the body.
• Hydrating Body Spa — A hydrating spa treatment to nourish the skin.
• Back Treatment — Dedicated deep-care treatment for the back.

Spray Tanning

• Full Body — Full-body spray tan.
• Half Body — Half-body spray tan.
• Double Coat — Two coats applied in a single tanning session.

Facial Therapy

• Express Facial — A quick refresh facial when time is short.
• Classical Facial — A classic all-round facial treatment.
• Specialised Facial — A facial tailored to specific skin concerns.
• Anti Ageing Facial — Facial focused on the signs of ageing.

IPL Hair Removal

• Upper Lip — IPL treatment for the upper lip.
• Lip & Chin — IPL hair removal for lip and chin.
• Chin — IPL treatment for the chin.
• Cheeks — IPL hair removal on the cheeks.
• 1/2 Face — IPL treatment for half the face.
• Full Face — Full-face IPL hair removal.
• Underarm — IPL hair removal for underarms.
• 1/2 Arm — IPL treatment for half the arm.
• Full Arm — Full-arm IPL hair removal.
• Stomach Line — IPL treatment along the stomach line.
• Bikini — IPL hair removal for the bikini line.
• Brazilian — IPL Brazilian hair removal.
• 1/2 Leg — IPL treatment for half the leg.
• Full Leg — Full-leg IPL hair removal.
• Toes — IPL hair removal on the toes.
• Back — Full-back IPL hair removal.
• Shoulders — IPL treatment for the shoulders.
• Chest — IPL hair removal for the chest.

Skin Rejuvenation

• Spot — Targeted rejuvenation for individual spots.
• Nose — Targeted skin rejuvenation for the nose.
• Full Face — Full-face skin rejuvenation treatment.
• Chest — Skin rejuvenation for the chest area.
• Acne Treatments — Rejuvenation treatments targeting acne.
• Pigmentation — Treatments targeting pigmentation concerns.

Nails, Makeup & More

• Manicures — Hand and nail care, offered as part of the clinic's service range.
• Pedicures — Foot and nail care, offered as part of the service range.
• Nail Art — Creative nail art to finish your manicure.
• Acrylic Nails — Acrylic nail extensions and overlays.
• Make Up — Makeup application by the clinic's therapists.
• Packages & Gift Vouchers — Treatment packages and vouchers for gifting.

Advanced Skin Treatments

• Microneedling — Advanced microneedling to rejuvenate the skin.
• Microneedling x3 — Course of three microneedling sessions.
• Peel & Reveal — Resurfacing peel treatment for refreshed skin.
• Peel & Reveal x3 — Course of three Peel & Reveal treatments.
• D Cool Serum Infusion — Serum infusion treatment to nourish the skin.

Body Sculpting - Fat Freezing

• Consultation — Initial consultation to plan your fat-freezing treatment.
• Chin — Fat freezing to contour the chin area.
• Arms — Fat freezing treatment for the arms.
• Back / Bra Rolls — Fat freezing for the back and bra-roll area.
• Hips / Flanks — Fat freezing for the hips and flanks.
• Abdomen — Fat freezing targeting the stomach area.
• Thighs Inner or Outer — Fat freezing for inner or outer thighs.
• Knees — Fat freezing around the knee area.

Frequently asked questions

Where is Define Beauty located?

The clinic is at 175 Jellicoe Street, Te Puke 3119.

Do I need an appointment, and can I book online?

Appointments can be made online through Define Beauty's booking system, or by calling +64 7 573 4488.

Do you offer treatments for men as well as women?

Yes. Define Beauty provides a wide range of services for both women and men.

Are the therapists qualified?

Yes. Every member of the team is fully qualified and experienced, and staff continually update their knowledge across a broad range of disciplines.

Is there a consultation before body sculpting?

Yes. Fat-freezing body sculpting begins with a free consultation before any treatment.

Can I buy a gift voucher?

Yes. Packages and gift vouchers are available — a good option for treating someone else.

What are the busiest-use details to know about hours?

The clinic opens at 10am daily, closes at 1pm on Mondays and Saturdays, at 5pm on Wednesdays and Fridays, and at 6pm on Tuesdays and Thursdays. It is closed on Sundays.

Tips

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• {"body":"Mondays and Saturdays run 10am-1pm only and the clinic is closed Sundays. For longer treatments, aim for Tuesday or Thursday (until 6pm) or Wednesday and Friday (until 5pm).","title":"Mind the short days"}
• {"body":"Define Beauty offers 50% off IPL hair removal when 10 or more treatments are done — worth discussing if you're planning a course.","title":"Ask about IPL courses"}
• {"body":"Fat-freezing body sculpting begins with a free consultation, so you can discuss your goals before committing to treatment.","title":"Start with a consultation"}