Narrativ. is a baby, mama and family gift shop at 65 Alexandra Street in Te Awamutu, Waipā. It stocks curated natural products for babies, mothers and families, including clothing, bodysuits, dresses, sleepwear, merino, hats, swimwear, books, creative and outdoor toys, soft toys, skincare and bath products, and homewares. Brands on the website include Nature Baby, Hape, Peter Rabbit, Tiger Tribe and Yogasleep. The shop also has a section of new-mama essentials and new baby must-haves.
The website sells online across New Zealand and Australia, and the shop can be visited in person. Baby clothing from the Nature Baby range is listed on sale on the website.