RAW Fitness HQ is a training gym in Mount Maunganui offering a range of specialised programs designed to boost fitness and performance, including strength building, conditioning, CrossFit classes and HYROX style training. The gym's training philosophy centres on proven, effective methods that prioritise consistent effort and measurable progress over aesthetics.
While improved appearance is a welcome outcome, RAW Fitness HQ's true focus is helping members achieve peak physical performance and reach their personal goals, through diverse programming and a supportive community. The gym's values are built around performance over aesthetics, effort over numbers, and training over exercise — prioritising genuine, measured improvement in strength, speed, power, endurance, coordination and mobility rather than simply burning calories or racing through a session.
The coaching team is led by co-owners John Nicodemus, a CrossFit Level 2 Trainer, and Georgia Leonard, a CrossFit Level 1 Trainer, alongside coaches Petra Gough, Sergio Johnson, Emma Lilburn (CrossFit Level 1 Trainer) and Cullam Ross Davie (CrossFit Level 2 Trainer).
On Totara Street in Mount Maunganui, RAW Fitness HQ has built its identity around a simple training philosophy: consistent effort and measurable progress matter more than chasing numbers on a scale. The gym offers a range of specialised programs, from strength building and conditioning through to CrossFit classes and HYROX style training, giving members access to the expertise, tools and resources to work toward their specific performance goals.
RAW Fitness HQ's approach is guided by three core values. Performance Over Aesthetics puts the foundation of training on improving strength, speed, power, endurance, coordination and mobility, rather than focusing purely on appearance. Effort Over Numbers reflects a belief that hard work earns more respect than finishing first — the point isn't to win, but to improve, constantly. Training Over Exercise pushes back against the temptation to chase calorie-burn or maximum 'work' in a session, instead structuring programming to guarantee real, lasting results in both physical and mental state.
That combination of diverse programming and a supportive community underpins everything the gym does, whether members are working through a strength-focused block, a CrossFit class, or HYROX-specific training designed to prepare for that style of fitness competition.
RAW Fitness HQ is led by co-owners John Nicodemus, a CrossFit Level 2 Trainer, and Georgia Leonard, a CrossFit Level 1 Trainer, who between them guide the gym's programming and coaching direction. They're joined by a coaching team including Petra Gough, Sergio Johnson, Emma Lilburn (CrossFit Level 1 Trainer) and Cullam Ross Davie (CrossFit Level 2 Trainer), bringing a range of qualifications and coaching styles to every session.
For anyone in Mount Maunganui curious about CrossFit, strength training or HYROX-style racing, RAW Fitness HQ offers a 3-day free trial as a way to experience the gym's community and coaching before committing to a membership — a low-pressure way to see if the training philosophy is the right fit.