Jen's Pet Supplies is an online pet supplies business run by its owner from Tangimoana, in the Manawatu. The website says over 90% of orders are dispatched the same day, and that the owner answers every email, message and call personally. The owner trained as a veterinary nurse, graduating with a diploma in 2005, and worked for ten years at a veterinary clinic in Palmerston North. The business began as a Facebook page in 2015 and had a website by 2019. The website says the business is run under the stewardship of a registered New Zealand veterinarian, who takes calls about products when the owner cannot help. Courier charges apply to heavy or bulky items such as food.
Reviewers mention competitive pricing, postage and efficiency most often, and praise the easy ordering and the personal service. One customer has bought from the shop for several years, and says the flea treatment and pills for an older dog's arthritis have helped. Another liked being able to choose their own courier company. A third says the SureFeed microchip pet feeders have been worth the money for their cats.