The General Merchant is a general store at 332 Mahurangi East Road in Snells Beach, Rodney, stocking hardware, gardening and fishing products. A customer says it has meant no need to go to Warkworth any more for those things.
Customers describe a well-stocked shop with a great range, very reasonable prices, and helpful staff, and they praise the customer service. A local report says the store opened recently, and that its owner, Basista Gautam, opened it to help fill a gap in the village.