Crave Athletics is a cheer and gym club at 4/100 Foundry Road, Silverdale, serving the Hibiscus Coast and the North Shore. Its best-known programme is a 10-week Intro to Cheer for children aged 6 to 10, which ends with an in-house showcase where they perform a routine they have learnt. The club also runs parent-led soft play for younger children, and competitive cheer for athletes with experience in performance cheer, dance or gymnastics. Crave partners with local schools, where it runs high-energy lunchtime sessions and competitive after-school training, and it will bring a programme to other schools on request. The club's competitive teams have taken part in cheer events, including CheerFest and CheerFactor, and in the Kiwi Coed international open non-tumble division. Parents who have written about the club say the coaches are passionate and caring, that their children have made lasting friends, and that the club feels like a second home for them. Parents also say they feel connected to the other families through the club.