Wide Open is the New Zealand distributor for a wide range of premium cycling and snow products, run from its base on Te Ngae Road in Ngāpuna, Rotorua. The range covers bikes, framesets, wheels, tyres and tubeless setups, components, accessories, helmets and apparel, eyewear, tools, and snow gear. Brands listed on the site include ENVE, Stan's, Deity, Chris King, Thomson, Sapim and Sweet Protection. Its own Knog range of bike lights, bells and security products has been designed since 2002. Wide Open says its wheels are built in a specialist workshop at its Rotorua headquarters, and customers can pick a recommended wheel build or ask for something custom. The business has been connecting New Zealand riders with these brands for twenty-five years, and it says its products are tested by elite riders as well as at home.