Blur Eyecare Rotorua is an independent optometry practice at 1202 Pukaki Street in Hannahs Bay, Rotorua. The practice is in a restored homestead, and it says it opened in Rotorua because there was little independent optometry in the city. It is one of three Blur stores, with others in Tauranga and Papamoa.
The team offers eye exams, contact lenses, eye health technology and eyewear. The frames are mostly from boutique eyewear makers, including Anne et Valentin, Theo and Michel Henau, and Cutler & Gross is also listed. The practice prefers Zeiss lenses from Germany. Eye examinations are described as thorough and tailored to each person's needs, with honest advice on screen strain and the choice of glasses.
The practice has parking and invites visitors to drop in to discuss the right solution for their eyes. Open Locally lists the Rotorua store with a rating of 4.9, though that figure appears on the page rather than in this text.