Rockshop Rotorua is a music shop at 1210 Eruera Street in Hannahs Bay, in the heart of the CBD, with easy parking outside. The branch came to Rotorua in 2004 in a smaller shop on Hinemoa Street, and moved to its present 380 square metre store in March 2009. The shop sells instruments and equipment, and the website's banner says Rockshop is celebrating 40 years. The staff are musicians, and the website names Richard, a session musician who has played with the New Zealand Symphony Orchestra and has taught many local musicians. The team offers advice on what equipment suits a player, help with recording, and technical support on recent purchases. There are separate phone lines for online orders, from 8am to 5pm, and for VIP, education and house of worship enquiries.
The website lists recent arrivals and sale items, including a Taylor Sunset BLVD, a Roland FP40 and piano sphere, a Denon DJ Prime 4 G2 and an Alesis Concert 88 key digital piano. Because these lines change, check the website for what is in stock. The shop is twice the size of its old store, which the website says suits customers who want to browse.