KiwiSeng grows forest-grown ginseng under pine forests in the central North Island, and the business is based in Rotorua at Te Papa Tipu Innovation Park in Whakarewarewa. Its ginseng is grown over 15 years with no chemical inputs, which the company says makes it wild ginseng. The company says it has around 80 per cent of New Zealand's wild-grown ginseng, and that its first plants were sown in 2002.
The range includes 15-year Panax ginseng, wild ginseng slices, ginseng lozenges, a ginseng and manuka soap, and gift packs. Products are sold online, with prices shown in New Zealand dollars, and the site offers 10 per cent off a first order for people who sign up to its newsletter. The company's own material says ginseng has a long history in traditional Chinese medicine, and that studies have looked at its effects on energy, stress and immunity.