A New Zealand-owned baby equipment and clothing store at 14/1170 Amohau Street in Rotorua Central, with a second store in Auckland. It sells baby equipment and accessories, car seats, strollers, feeding and bath products, and clothing such as jumpsuits, stretch and grows and bodysuits. The store is for families from pregnancy through to pre-school.
Bundles put the essentials together at a discount, and the website offers free delivery on some bundles. Free car seat installation comes with a car seat purchase at either store. A pram can be collected from the store ready to use, because the team unpacks and assembles it, steams the fabric and removes the packaging. Stock is available both in store and online.