Sweeter Cakes & Treats is a home-based custom cake business run by Juliana, a self-taught and formally trained cake artist based in Rolleston, Canterbury. Juliana grew up baking alongside her mother in Brazil, where her love of cakes, breads and sweets began. She went on to study Marketing, Business and Gastronomy with a specialisation in Patisserie before moving to New Zealand in 2017.
Today Juliana balances a full-time career in the dairy industry with her true passion: handcrafting cakes for other people's celebrations. Every cake is made to order, with attention to detail and a focus on turning a customer's idea into something personal and memorable.
Sweeter Cakes & Treats covers a wide range of celebration cakes, from children's themed and cartoon designs through to elegant wedding cakes and special occasion creations. Orders are arranged directly with Juliana, and pickup is by appointment only from her Rolleston base.
Behind every cake from Sweeter Cakes & Treats is a story that starts in a home kitchen in Brazil, where Juliana first learned to bake alongside her mother. Those early memories of making cakes, breads and sweets together sparked a passion that has stayed with her ever since — and that now shapes the custom cakes she creates for Rolleston families and celebrations.
Juliana went on to study Marketing, Business and Gastronomy, with a specialisation in Patisserie, to sharpen her craft before moving to New Zealand in 2017. Since then, she has built Sweeter Cakes & Treats alongside a full-time career in the dairy industry, baking in the hours around her day job for customers who want something more personal than an off-the-shelf cake.
Every order is handled directly by Juliana, from first conversation through to the finished design. Her portfolio spans a wide range of styles — enchanting character cakes inspired by favourites like Frozen, colourful cartoon-themed creations, and more elegant designs for weddings and special occasions. Birthday cakes for children and adults alike round out the range, each one shaped around what the customer is celebrating.
Because Sweeter Cakes & Treats is a home-based business, everything is made to order rather than sold off a shelf. Customers get in touch directly — by phone, email or WhatsApp — to talk through what they have in mind, and Juliana works with them from there. Pickup is by appointment only from her base in Rolleston, Canterbury, which keeps the business personal and hands-on.
What comes through most clearly, both in Juliana's story and in her portfolio, is care. She describes her mission as turning customers' "sweetest dreams into reality," whether that's a milestone birthday, a wedding, or simply a treat for someone loved. For anyone in Rolleston, Darfield or the wider Selwyn district looking for a cake that feels made just for them, Sweeter Cakes & Treats offers exactly that — a handcrafted, personal alternative to a standard bakery cake.