Paperdoll is a curated women's fashion boutique run by Trina and her team, who describe sharing a common interest in people and fashion. The store hand picks the best of every season from a select range of brands, aiming to help customers develop their personal style and build their wardrobe.
Paperdoll stocks an extensive range of labels, including well-known names like Karen Walker, Scotch & Soda, Stolen Girlfriends Club, Rolla's, Once Was and Mavi Jeans, alongside dozens of other brands spanning dresses, tops, knitwear, jackets, shoes and accessories. The team describes their purpose as helping people bring beauty into the world through their clothes.
Beyond browsing by brand, Paperdoll organises its range by item type, and also sells gift cards, gifts and fragrance, alongside seasonal sale items. The store shares regular updates and new stock drops through its active Instagram presence.
Paperdoll is a fashion boutique run by Trina and her team, built around a shared love of people and fashion. Rather than stocking everything under the sun, the store takes a curated approach, hand picking the best of every season from a select group of brands to help customers develop their own style rather than chase passing trends.
Paperdoll frames its work in terms bigger than retail, describing its reason for being as helping people bring beauty into the world through the clothes they wear. That philosophy shows up in how the team talks about styling customers — less about pushing product, more about helping someone find something that genuinely feels like them.
The range at Paperdoll spans dozens of labels, from well-known New Zealand names like Karen Walker and Stolen Girlfriends Club through to international brands such as Scotch & Soda, Mavi Jeans and Rolla's. Seasonal favourites have included pieces from Once Was, known for leather and fur statement pieces, and Nine Lives Bazaar, alongside staples like Eribe knitwear for the colder months and Tuesday Label pieces that have proven especially popular with customers. With such a wide brand list, Paperdoll gives shoppers plenty of ways to build a wardrobe that reflects their own taste rather than one particular look.
Beyond browsing by brand, Paperdoll organises its range by item type, covering dresses, tops, shirts, trousers, skirts, knitwear, jackets and shoes, alongside gifts and fragrance for anyone after something beyond clothing. Gift cards are also available, offering an easy option for anyone unsure exactly what to choose for someone else.
Paperdoll keeps its community updated on new stock and seasonal releases through an active Instagram presence, regularly sharing new arrivals from brands across its range. It's a useful way for regulars to see what's just landed before making the trip in, or to shop the latest pieces online.
Paperdoll operates both as a physical boutique in Raumati Beach and as an online store, giving customers the choice of browsing in person or shopping from home. Whether it's a special occasion dress, seasonal knitwear, or a gift card for someone who loves fashion, Paperdoll's curated, multi-brand approach is built to help customers build out a wardrobe with pieces they'll genuinely love.