A not-for-profit community group in Putāruru, founded in 1972, that also acts as the town's business association. Pride in Putāruru is at 2 Overdale Street and facilitates functions and events for the Putāruru business community and residents. Its events include the Putāruru Business Awards, the Christmas Parade and Waterfest. It also produces the Putāruru Prattler newspaper, which is distributed free to the Putāruru and Tirau wards. The group runs a Good Character Award, with nominations open to residents of Putāruru and surrounds.
The website says the group has three Prattler staff, ten trustees and around thirty members, and hosts community events through the year to meet new people in town and support local businesses. Reviewers describe friendly staff who were helpful with information, and one says the group has plenty of maps and information for Putāruru and nearby areas.