Entyce Beauty is the Pukekohe studio of Sharon Niumata, a makeup artist and cosmetic tattooist with more than 20 years in the beauty industry. Run from a health-licensed, home-based studio at 21 The Glade South, it is a place where every service is tailored to the individual — from perfectly sculpted brows via lamination, to the lift and length of a Yumi lash lift, or a polished brow tint and shape.
Sharon's career began in beauty therapy before makeup artistry took centre stage. She has held retail specialist roles with YSL and Estée Lauder, worked on film sets, runway shows, photoshoots, television and editorial campaigns, and contributed to events like NZ Fashion Week. A period living in Fiji saw her launch a bridal hair and makeup business for international brides, and back in New Zealand she trained in cosmetic tattooing, tutored at the SRA Makeup Academy and served as a Technical Trainer for Jane Iredale.
Today the studio specialises in wedding hair and makeup, semi-permanent makeup, and brow and lash treatments. Cosmetic tattoo clients can choose soft ombre brows, lashline enhancement, lip blush or lip neutralisation for cooler or uneven lip tones — each beginning with a complimentary consultation, with customisable payment plans available. Sharon works with all skin tones, shades and complexions, and her signature style is natural-looking enhancement. Memberships and gift vouchers are available, and bookings can be made online or by phone.
Step into Entyce Beauty at 21 The Glade South, Pukekohe, and you are in the studio of someone who has spent more than two decades helping people look — and feel — like the best version of themselves. Sharon Niumata, founder and creative force behind Entyce Beauty, works from a health-licensed, home-based studio where every treatment is built around one idea: enhancing your natural beauty rather than masking it.
Sharon's path through the industry is an unusually rich one. She began as a beauty therapist, found her true calling in makeup, and went on to hold retail specialist roles with YSL and Estée Lauder. Her artistry has featured on film sets, runway shows and photoshoots, in television, editorial and e-commerce campaigns, and at events like NZ Fashion Week and on-set for music videos. While living in Fiji she launched her own bridal hair and makeup business catering to international brides — an experience she credits with teaching her the importance of personalisation and service excellence. Back in New Zealand she trained in cosmetic tattooing, tutored aspiring artists at the SRA Makeup Academy, and worked as a Technical Trainer for Jane Iredale. That educator's eye shows today in the way every procedure is explained before it begins.
Many clients start with brows and lashes. Brow lamination sculpts natural brows into a fuller, styled shape; a Yumi lash lift adds lift and length without extensions; and a polished brow tint and shape keeps everyday definition effortless.
For longer-lasting results, Sharon offers cosmetic tattooing — ideal, as she describes it, for busy people who want to wake up with their beauty basics already sorted. The soft ombre brow uses a tattoo machine to create a gradient that starts lighter at the front and deepens toward the tail, giving a softly powdered, filled-in look. Lashline enhancement adds subtle permanent definition along the lash line, while lip blush and sheer lip tattooing deliver a natural flush of colour. For cool, dark or uneven lip tones, lip neutralisation works to restore a more balanced shade.
Every semi-permanent procedure begins with a complimentary consultation covering the procedure itself, a full analysis of your skin and any contraindications, so you can decide on the best option together. Treatments are completed over a minimum of two sessions — an initial appointment and a perfection session booked around six weeks later — and returning clients can book 12-18 month colour boosts for brows, lips and eyeliner. Customisable payment plans are available on request.
Entyce Beauty is also a full hair and makeup service for life's bigger moments. Glam appointments cover special events and every kind of occasion, while bridal hair and makeup draws on years of wedding work in both Fiji and New Zealand. The creative and industry side extends to photoshoots, runway and model work, and special effects transformations — from Halloween looks to themed events and film — with each brief assessed and priced individually.
One thing clients consistently find is Sharon's embrace of every complexion: her experience spans all skin tones, shades and features, and each look is designed so that your unique beauty does the shining. Many of her clients have trusted her for over a decade.
Practically, the studio is open Monday and Wednesday to Friday from 9am to 3pm, and Saturdays from 9am to 5pm; it is closed on Tuesdays, with Sundays available only by phone-requested booking. Bookings can be made online, memberships suit regulars, and gift vouchers make an easy treat for someone you love. Whether you are after a lash lift, a bridal trial or brows that stay put, Entyce Beauty offers experienced, personalised artistry in the heart of Pukekohe.