Indi Artistry is the home-based studio of Alanah, a cosmetic tattoo and make-up artist working from 15 Bayview Rd, Porirua, on Wellington's doorstep. Every appointment is one-on-one, giving clients her full attention from consultation to the final reveal. The service menu spans eyebrow and lip cosmetic tattooing, lash extensions, and a full brow & lash bar — brow lamination, tinting and waxing, lash lifts and tints — alongside professional make-up artistry.
Alanah brings five years of professional make-up experience and a former role as Studio Manager for MAC Cosmetics in Wellington CBD to her work. She trained in cosmetic tattoo in 2022, pairing a meticulous artist's eye with a deep understanding of facial anatomy, and keeps pace with the industry's rapid evolution through ongoing training. Lashes are her first love: known in her circles as 'the lash girl', she was hired by NZ brand XO Beauty in 2020 to create lash content for their website.
The studio is held to high standards of hygiene and safety, with top-quality sterile tools and pigments. The name INDI — 'any individual who strives hard to think independently and carve their path' — captures its spirit: personalised beauty, done carefully, for people carving their own path.
Step into Indi Artistry and you're not walking into a busy salon — you're being welcomed into Alanah's home-based studio at 15 Bayview Rd, Porirua, where every appointment is one-on-one. Indi Artistry is the banner for Alanah's work as a cosmetic tattoo artist, make-up artist and lifelong 'lash girl'. Her services cover eyebrow and lip cosmetic tattooing, lash extensions, a full brow & lash bar, and professional make-up artistry, all delivered with the same promise: personalised attention, meticulous technique and long-lasting results that leave you feeling your absolute best.
Alanah's route into beauty started with a move back to Wellington after a stint abroad and a craving for a career change. Five years on — 'geez, time flies!' — she credits much of her growth to her years as Studio Manager for MAC Cosmetics in Wellington CBD. 'Being a make-up artist in Wellington is heaps of fun,' she says, crediting the city's eccentric, beautiful people for keeping the work fresh. That big-brand experience shows in her make-up services today, where every application is tailored to the individual's features and preferences.
In 2022, wanting to challenge herself with something new, Alanah trained in cosmetic tattoo. Years of make-up artistry had already given her a meticulous eye for detail and a feel for what works on different face shapes, and she describes watching a tattoo come together as deeply satisfying. She now offers cosmetic tattooing for both brows and lips, and is constantly training in new styles and techniques to stay current in this rapidly evolving industry.
Her approach pairs artistry with science: a deep understanding of facial anatomy underpins every design, while a strict standard of hygiene — top-quality, sterile tools and pigments in a carefully maintained studio — keeps each appointment worry-free.
Lashes sit at the heart of the Indi Artistry story. Alanah has long been known in her circles as 'the lash girl' — back at MAC, make-up artists from other brands would bring her their clients purely to have their lashes done. In 2020, New Zealand brand XO Beauty hired her to create website content showcasing its lash styles. Little wonder that lash extensions became a core service at the studio, and her belief is simple: lashes are always a good idea.
For clients not quite ready for cosmetic tattoo, the brow & lash bar covers the everyday essentials: brow lamination, tinting and waxing, along with lash lifts and tints. The service list is constantly being added to, and only top-of-the-line products are used to ensure optimum results and the highest level of safety. As Alanah puts it, there really is something for everyone.
The name carries the studio's ethos. INDI stands for 'any individual who strives hard to think independently and carve their path' — a fitting banner for an artist who left a big-brand counter to build a studio around her own standards of care, safety and craft.
Because everything happens one-on-one in a home studio, appointments are personal by nature: Alanah takes the time to understand your unique features, preferences and desired outcomes before tailoring the treatment. Bookings are made through the Book Now page at indiartistry.co.nz, and each service — eyebrow tattoo, lip tattoo, lash extensions, the brow & lash bar and make-up — has its own page with more detail. Recent work is showcased on the studio's Instagram, Facebook and YouTube.
Whether you're after naturally defined brows, a lash set with real staying power, or polished professional make-up, Indi Artistry brings big-brand experience to a relaxed, personal Porirua setting — one client, one chair, one transformation at a time.