Advisory Accountants provides business accounting and tax advisory services from offices in Wellington and Porirua, servicing the greater Wellington region, Kapiti Coast, and clients NZ wide. The firm has 20 years in practice and is led by Director Imran Kamal.
Advisory Accountants offers a range of monthly business accounting plans alongside more specialist business advisory services, with a known, upfront monthly fee designed to give clients price certainty. The firm is Xero certified and a Xero Gold partner.
Beyond core compliance work — tax returns, monthly reports, and on-time tax payments — Advisory Accountants offers a more in-depth business growth partnership for clients who want it, covering cashflow and profitability improvement, business KPI and diagnostics, coaching and mentoring, budgeting, Virtual CFO support, sales and marketing guidance, HR, and support with buying, selling, or preparing a business for sale.
The firm supports a wide range of sectors, with particular specialisation in trades (builders, electricians, plumbers, hairdressers, painters), alongside professional services, small and medium businesses, rental and property investment, medical professionals, franchise businesses, retail, hospitality, and not-for-profit organisations. Advisory Accountants also operates two other specialist services under separate brands: Tax Debt Management and Liquidation Management.
For every client, Advisory Accountants offers a free 30-minute initial consultation, free trades-specific business advice, tools and programs, and free unlimited email and phone support.
For many small business owners, an accountant is someone they see once a year at tax time. Advisory Accountants, with offices in Wellington and Porirua, positions itself differently — as a business partner focused on performance and growth, not just compliance.
Led by Director Imran Kamal, Advisory Accountants brings 20 years in practice to clients across the greater Wellington region, Porirua, the Kapiti Coast, and NZ wide. The firm is Xero certified and holds Xero Gold partner status, reflecting deep familiarity with the accounting software most small New Zealand businesses now run on.
One of Advisory Accountants' stated priorities is price surety. Rather than unpredictable billing, the firm offers monthly business accounting plans with a known, upfront monthly fee, alongside more specialist business advisory services for clients who want deeper support. This "no-surprises pricing and packages" approach is one of the reasons the firm gives for why clients choose them, alongside knowledge and experience, prompt and timely annual accounts, and tailored, business-specific solutions.
For clients who want more than tax returns and monthly reports, Advisory Accountants offers a deeper business growth partnership. This includes improving cashflow, profitability and growth, business KPI and diagnostics, coaching, mentoring and planning, cashflow projecting and budgeting, reducing unwanted overheads and liabilities, reviewing pricing and charge-out rates, and improving debtor and credit management. The service extends further into Virtual CFO support, sales and marketing guidance, human resources, goal and strategy setting, and support with buying, selling, or preparing a business for sale. As the firm puts it, there's no set programme or prescriptive process — the focus is on what matters most to each client's business.
One of Advisory Accountants' specialty areas is trades — covering builders, electricians, plumbers, hairdressers, and painters, among others — reflecting an understanding of the particular cashflow and compliance challenges trades businesses face. Beyond trades, the firm supports professional services, small and medium businesses, rental and property investment, medical professionals and GP practices (including monthly and annual accounts, budgeting, forecasting, and succession planning), franchise businesses (both franchisors and franchisees, including viability assessments for those considering buying in), retail businesses, hospitality businesses, and not-for-profit organisations.
Beyond its core accounting and advisory work, Advisory Accountants operates two additional specialist services through dedicated websites: Tax Debt Management and Liquidation Management — giving clients facing more serious financial difficulty a specialised pathway rather than a generalist response.
Every prospective client is offered a free, no-obligation 30-minute initial consultation, which can cover current business issues, a review of business finances, a tax and business health check (including tax structure review), cashflow discussion, and an assessment of how to minimise taxes and improve profitability. Clients also receive free trades-specific business advice, tools and programs, and free unlimited email and phone support once engaged. Meetings can happen by phone, Zoom, or Teams, or in person for clients local to the Wellington or Porirua area.
Advisory Accountants has built up a substantial base of client testimonials, with several long-standing clients — some going back to 2007 — praising Director Imran Kamal's integrity, professionalism, and up-to-date tax knowledge, alongside the wider team's responsiveness and attention to detail across industries including engineering, recruitment, real estate, and telecommunications.
Advisory Accountants can be reached on 0800 237 6825, or through the Porirua or Wellington office contact pages on their website, with the option to schedule a meeting directly via Calendly.