Cones On The Beach sits at 71 Marine Parade North in Piha, just opposite Piha Mid Beach, and holds a 4.0 rating from 64 reviews. Reviewers love the creamy real fruit ice cream — mixed berry gets a particular mention — and one reckons the chunky chips are possibly the best in Auckland. A good beachfront ice cream shop lives by timing: the rush comes after a swim, when everyone is sandy, hungry and impatient. Real fruit ice cream, a Kiwi classic, is made by feeding whole fruit into a machine with soft serve, so the flavour follows what is in season. And at a West Coast surf beach, thick-cut chips — crisp outside, fluffy within — matter every bit as much as the scoops. For families coming off surf life saving at North Piha, a stop here for chips and a choc-dip cone has become the proper end to a beach day.