Ashley Ellen Dancewear & Pointe Fittings is a dance store at 207 Cuba Street in Palmerston North Central, with locations in Palmerston North and Wellington.
Ashley Ellen Dancewear specialises in professional pointe shoe fittings combined with dancewear retail. Their approach goes beyond trying shoes—they assess technique, strength, and alignment to ensure the right shoe for long-term progress. They fit dancers from first pointe through to professional levels, with focus on education and injury prevention. As the official Virtisse distributor for New Zealand and Australia, they stock various pointe brands and offer in-store and on-tour fittings. They support studios and teachers with personalised education, uniform supply, and regular pointe tours.
Ashley Ellen Dancewear & Pointe Fittings serves dancers throughout New Zealand from its Palmerston North location.