Beauty Inc is a boutique beauty space on Cuba Street in the heart of Palmerston North, built around a simple idea: therapists should do only the treatments they love. Owner Lisa moved the salon to Cuba Street in 2020 with the vision of creating a home for like-minded specialists, and today it operates as a small collective. Brow artist Lisa and beauty therapist Emily focus on brows, lashes and facials, Ellen offers fine line tattooing, Liv runs Define Body Contouring from the salon, and Sommer of Skin & Soul provides dermal therapy.
Brows and lashes are the heart of the menu. Services include hybrid tint brows, brow lamination, brow tinting and shaping, the Elleeplex strengthening aftercare treatment, and lash lifts in both the classic Elleebana formula and the gentler Profusion option, plus eyelash tints, lash extensions and infills. The salon also offers cosmetic tattooing with touch-ups and colour boosters, spray tanning you can rinse off in as little as an hour, waxing, facials and skin treatments, fine line tattoos and body contouring.
Visitors describe the space as beautiful and relaxing, with regulars returning for years for Lisa's henna brows and lash work. Beauty Inc is appointment only, open Tuesday to Saturday with late nights available, and bookings are taken online through Fresha.
Step into 241 Cuba Street and you'll find something a little different from your average salon. Beauty Inc is a collective of independent beauty specialists sharing one relaxed space in the heart of Palmerston North, each doing the treatments they genuinely love.
Owner Lisa moved Beauty Inc to Cuba Street in 2020 with that idea in mind. After years in the industry she noticed she had a real love for certain treatments — and loathed others — so she made the call to focus only on the work she enjoys. Brows are her favourite, closely followed by lash treatments that complement a great set of brows.
The collective model means that when you book at Beauty Inc, you're seeing a specialist. Emily is a qualified beauty therapist with a Level 4 certificate plus further training and workshops, who focuses on brows and lashes in a variety of types and styles and has a growing love for facials. Ellen is a fine line tattooist with an eye for detail and a background in art, offering custom, black and grey, fineline, micro, dotwork, ornamental, floral and mandala work. Liv runs Define Body Contouring from the salon, inspired by her own experience to boost women's confidence. Sommer, founder of Skin & Soul, brings nine years of dermal therapy experience to skin journeys ranging from acne to anti-ageing, for clients who want results, pampering, or both.
The result is a salon where every therapist has their own craft — and clients come back for the person as much as the treatment.
Brow services anchor the menu. Hybrid tint brows use colour on the hair plus a stain on the skin beneath to create the illusion of depth and fullness; the skin stain can last up to 10 days and the hair tint up to six weeks, with every appointment including mapping, waxing and shaping. Brow lamination chemically restyles the brow hairs into a fuller, fluffier position using a gentle product, lasting six to eight weeks depending on your growth cycle — it comes with full mapping, a Re-Gen strengthening treatment, a hybrid brow tint and a wax and tidy. Elleeplex, an aftercare treatment enriched with amino acids, keratin proteins, collagen and vitamins, keeps lifted and laminated brows and lashes strong and shiny. Classic brow tinting, shaping and discounted trio packages round things out, and regulars in the reviews particularly swear by Lisa's henna brows.
On the lash side, Beauty Inc offers Elleebana lash lifts, a low-maintenance treatment that creates the appearance of longer, thicker lashes for six to eight weeks, with three curl options from dramatic to soft. Every lift includes a consultation, a tint and Re-Gen aftercare. For clients whose lashes are weak or have been dried out by previous lifts, there's a Profusion lift — a gentler formula that works at a lower pH. A straightforward eyelash tint is available too, along with lash extensions and infills, and the team sends you home with clear aftercare: no oil-based makeup remover, avoid steam and heat, and try not to sleep face-down on a fresh lift or lamination.
Cosmetic tattooing, with touch-ups and colour boosters, is on the menu, along with spray tanning you can rinse off in as little as one hour — from a sun-kissed glow to ultra dark. Waxing, facials and skin treatments, fine line tattooing and body contouring fill out the offering, all under one roof.
The reviews tell the story of a warm, personal salon. One client describes how Lisa touched up her makeup after a brow appointment — 'such a nice bonus'. Another calls Beauty Inc 'such a beautiful space, very relaxing', and a longtime regular names it her favourite beautician in Palmerston North, praising Lisa for listening, caring and showing genuine interest in her customers year after year.
Beauty Inc is appointment only, open Tuesday to Saturday with late nights available, and bookings are made online through Fresha. Whether you're after fluffier brows, a six-week lash lift, a meaningful fine line tattoo or a real plan for your skin, there's a specialist waiting for you on Cuba Street.