Endure IQ is an online training business for endurance athletes and coaches, founded by Dr Dan Plews. It offers online long-distance triathlon courses taught by sport scientists, researchers, coaches and triathletes, along with training plans, 1:1 coaching and a squad with structured training programmes. Monthly training programmes and consultations are available with Dr Plews and the team of accredited coaches. The company publishes research-based blogs and a fortnightly newsletter, the Brew Up, which gives training and science insights. Dr Plews holds a PhD in exercise physiology, and the company says it has worked with 25 world and Olympic champions. Its philosophy is to balance performance, health and enjoyment in training. A 25 per cent discount on the first month is offered as a start-up deal, as at 2026.