A concept store inside a historic Oamaru whitestone building, where the stock changes regularly and much of it is made by independent designers. Inc. Design Store is at 6 Itchen Street in the Victorian Precinct of Oamaru. The website describes a curated range of fine art, jewellery, clothing, homewares, ceramics, handblown glassware and gift boxes from independent designers and artists in New Zealand and beyond. It sells exclusive, special edition and collaborative pieces, and says its range changes regularly. Items shown on the website are ready to send, apart from preorders. The garment and accessory range is described as 100% New Zealand made, with winter warmth in mind. Seasonal flowers are hand-tied in store, and arrangements can be made to order with as much notice as possible.
Many of the pieces are made by independent creatives from around New Zealand, and the shop's exclusive and collaborative items are made just for it, according to the website. The combination of a curated range and a historic whitestone building is what sets the store apart in Oamaru's Victorian Precinct.