Big Basket is a supermarket at 2 Pohutukawa Place in Bell Block, New Plymouth, rated 4.1 from 22 Google reviews. A good neighbourhood supermarket earns its keep on the fresh basics: produce that turns over quickly, bread and dairy in steady supply, and staff who can point you to what you need without a long search. Regulars tend to work the specials and reduced-to-clear racks, which in most stores are stocked early in the morning or late in the day, and they read the unit prices on shelf labels rather than the headline price, since the bigger pack isn't always cheaper. It also pays to glance at the chiller and bakery first, where freshness shows before anywhere else. For Bell Block shoppers after everyday groceries without the trip into central New Plymouth, Big Basket is right on the doorstep.