Yum Yum Sushi is a straightforward Japanese eatery tucked into a quiet corner of Vogeltown on Huatoki Street in New Plymouth, offering a no-fuss sushi experience that resonates with locals and visitors alike. This isn't a flashy sushi bar, but a modest spot where the quality of the fish and the skill behind each roll take centre stage.
The atmosphere is calm and unpretentious, with an emphasis on efficiency and freshness over elaborate decor — the kind of place you might stop by after work or on a casual weekend afternoon. The owners, an experienced Japanese couple, bring a warm and personal touch to the service, adding to the feeling that you're supporting a genuine local business.
What stands out most is the variety and flexibility on offer — you can choose your sushi pieces individually or opt for a set made specifically for you, which is handy if you're watching your budget. The selection covers both cold and warm sushi options, with soy sauce, wasabi and ginger available to choose and customise your meal, and different utensils available on request including chopsticks or forks, making the spot accessible to sushi novices and regulars alike.
Those looking for a casual lunch or light dinner will find Yum Yum Sushi a solid, dependable option, with the salmon sushi earning consistent praise from customers who've tried sushi across the region and further afield.
Tucked into a quiet corner of Vogeltown on Huatoki Street, Yum Yum Sushi is the kind of place that doesn't try to be anything other than what it is — a modest, no-fuss sushi eatery where the quality of the fish and the skill behind each roll do the talking. There's no flashy decor or elaborate presentation here, just a calm, unpretentious space built around efficiency and freshness.
The eatery is run by an experienced Japanese couple who bring a warm, personal touch to the service, and that hands-on approach shows in the food. Customers can choose their sushi pieces individually or opt for a custom-made set, which is a handy option for anyone watching their budget. The selection spans both cold and warm sushi, offering a bit more variety than the usual New Plymouth sushi takeaway. Extras like soy sauce, wasabi and ginger come with some choice built in, so you can customise your meal exactly how you like it, and different utensils — chopsticks or something more familiar like a fork — are available on request, making the spot approachable for sushi newcomers as well as regulars.
It's this straightforward, honest approach to eating that keeps people coming back. Reviewers consistently single out the salmon sushi, with several customers — including some who've tried sushi across the region and even overseas — calling it some of the best they've had. One recurring theme in feedback is just how many options are available without the meal ever feeling overpriced, a combination that keeps the spot popular for a casual lunch or a light dinner.
Yum Yum Sushi isn't set up for a lingering, multi-course dinner — it's built for grabbing fresh, tasty sushi that doesn't cut corners on authenticity. That focus on getting the fundamentals right, from the quality of the fish to the care in each roll, is what has built its reputation among locals and visitors passing through New Plymouth. For anyone after a genuine sushi fix crafted with real Japanese culinary expertise, or simply looking to support a longtime local business, Yum Yum Sushi delivers exactly what it promises: good sushi, prepared with skill and a friendly touch, without the pretense.